We dropped in today to present a webinar today, hosted by Martin Long for Meetings and Events Australia, to chat about the digital space and how social media can and should feature in a corporate events marketing strategy. A recording of this presentation may be available in the future.  Extending on this – the following…

Recently a 'Tips for Event Success' was contributed to the September MICE Biz supplement of the South China Morning Post - the premier English language newspaper of Hong Kong. And before we forget - a big shout out of thanks to FACTOR168 fan Pru at Sinclair Communications for the editorial opportunity. Your fab!

Events, like personal relationships, need five key elements to ensure that they are a memorable, meaningful and enjoyable experience – they are balance, focus, magic, practice, and respect. With that in mind – here are our five key fundamentals to ensure event success.

On a previous post we listed some of the really cool and handy Apps for iPhones that we reckon most Event Professionals would fine immensely helpful. Now it's time for some creative fun...

Most event professionals these days are armed with a smartphone. These phones have morphed into virtual swiss army knives with a huge array of Apps. Now we are not sure about the Blackberry, as we don't pack this, but for the iPhone - there are some Apps that we believe are more mission critical for special event professionals than others.