We dropped in today to present a webinar today, hosted by Martin Long for Meetings and Events Australia, to chat about the digital space and how social media can and should feature in a corporate events marketing strategy. A recording of this presentation may be available in the future.  Extending on this – the following…

Recently we touched on the application of themes as an effective means of granting an event an instant identity. Themes carry with them a host of rich preconceptions and associations that can assist you in developing your event look, your styling approach and your programming. Slogans and sayings also work well in this regard.

The George Costanza character from ‘Seinfeld’ fame often declared that he worked for imaginary Vandelay Industries. To keep sparking the imagination, another namesake Vandelay Designs declared the FACTOR168 website as a top 40 inspiring design. ‘Not that there is anything wrong with that!’ Thank you Vandelay. Thanks Marina.

There’s somethign about the word ‘Albertan’ that just cracks me up. It’s just such a strange sounding name that makes me think of 1950′s SCi-Fi writers, Monaco Royalty, and icecream biscuit sandwiches. Chomp!

The New Zealand tourism outfit have consistently produced some of the world’s best tourism advertisements. It appears that they have moved on from being Middle Earth while still holding on to a little fantasy storytelling.