One of our clients we contract to is a global live communications agency with a significant presence within the exhibition services sector and a growing presence within the design/delivery of events. Uniplan – German ownership, heavy China presence. They do nice work.

Recently we touched on the application of themes as an effective means of granting an event an instant identity. Themes carry with them a host of rich preconceptions and associations that can assist you in developing your event look, your styling approach and your programming. Slogans and sayings also work well in this regard.

The George Costanza character from ‘Seinfeld’ fame often declared that he worked for imaginary Vandelay Industries. To keep sparking the imagination, another namesake Vandelay Designs declared the FACTOR168 website as a top 40 inspiring design. ‘Not that there is anything wrong with that!’ Thank you Vandelay. Thanks Marina.

There’s somethign about the word ‘Albertan’ that just cracks me up. It’s just such a strange sounding name that makes me think of 1950′s SCi-Fi writers, Monaco Royalty, and icecream biscuit sandwiches. Chomp!

The New Zealand tourism outfit have consistently produced some of the world’s best tourism advertisements. It appears that they have moved on from being Middle Earth while still holding on to a little fantasy storytelling.