An old colleague was reading the International Herald Tribune this week, and was curious to read the report “Too much information? For a wired life, a rewired brain”.

Okay. Sure. It’s a little dated now but it still resonates and that’s a sign of an effective marketing campaign. This 200 second ad, commissioned by Samsung to promote their LED product sees woolly creatures ‘manicured’ into position to create a living billboard. All good fun.

I must confess that myself and pretty much all of the FACTOR168 team, with the exception of the inexplicably prudish and our resident Luddite Michael, are great fans of the Virgin brand and the way they go about marketing themselves.

Business mediocrity is like my grandma’s couch. Functional but dated and a little… well worn.

Sure, it’s comfortable, safe and I guess perfectly acceptable but eventually the aged but much loved couch starts to lose its sense of value.