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	<title>FACTOR168 &#187; ideas</title>
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	<link>http://factor168.com</link>
	<description>Creative Event Company</description>
	<lastBuildDate>Sat, 31 Jul 2010 03:17:43 +0000</lastBuildDate>
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		<title>Having Fun with 3D Door Stickers</title>
		<link>http://factor168.com/2010/3d-door-stickers/</link>
		<comments>http://factor168.com/2010/3d-door-stickers/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 03:33:28 +0000</pubDate>
		<dc:creator>Michael Seltz</dc:creator>
				<category><![CDATA[Sharpening the Saw]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Functional Art]]></category>
		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://factor168.com/?p=5957</guid>
		<description><![CDATA[Mister Midnight, a pal of FACTOR168 Creative Event Company, sent us a link to an outfit that is producing a 'trompe-l'oeil' styled wall and door stickers that provides a sensational 3D-ish effect. At first we were a tad skeptical but they are actually really cool.]]></description>
			<content:encoded><![CDATA[<p>Mister Midnight, a pal of FACTOR168 Creative Event Company, sent us a link to an outfit that is producing a &#8216;trompe-l&#8217;oeil&#8217; styled wall and door stickers that provides a sensational 3D-ish effect. At first we were a tad skeptical but they are actually really cool.<span id="more-5957"></span></p>
<p>We are already buzzing with the huge opportunities that these could present with an events and exhibition setting. Or for that matter &#8211; the office.</p>
<p>Here are just a few examples of these 3D sticker decales in use. We agree with Midnight, who on earth wouldn&#8217;t want to have a secret tunnel behind a bookcase leading up into a a secret laboratory, workshop or study. We would!</p>
<p><img class="alignnone size-full wp-image-5961" title="3D Door Stickers - the mysterious tunnel" src="http://www.factor168.com/wordpress/wp-content/uploads/3D-Door-Stickers.jpg" alt="Come up to my lab and see what's on the slab! Oh dear... not another Rocky Horror themed event from FACTOR168 Cretaive Event Company... c'mon guys... move on already." width="179" height="179" /><img class="alignnone size-full wp-image-5962" title="3d door stickers - East Wing" src="http://www.factor168.com/wordpress/wp-content/uploads/3d-door-stickers-2.jpg" alt="FACTOR168 Creative Event Company presents an event down this corridor in the famed Eats Wing. " width="179" height="179" /></p>
<p>The online suppliers Couture Deco from the USA advise that they are washable, UV resistant, highly durable, and probably most importantly &#8211; fire resistant. Big ticks all round. The only thing that is not so great is that you apply them with regular wallpaper glue which in itself is not so bad except pretty much everyone here at our studio have had disastrous experiences at home doing this. Size? Pretty standard sizing however they can of course be adjusted for a specific spaces by simply trimming with scissors or a stanely knife. Apparently they are dead easy to remove.</p>
<p><img class="alignleft size-medium wp-image-5963" title="3d door stickers - Books" src="http://www.factor168.com/wordpress/wp-content/uploads/3d-door-stickers-4-415x415.jpg" alt="Okay team -stop buying all these design books and then stashing them in our secret passageway. FACTOR168 Creative Event Company." width="174" height="174" />Costs? At the time of this post &#8211; USD$279 plus shipping&#8230; so certainly not cheap and probably better suited to more permanent fitouts like cafe, restaurants, office spaces, and the home&#8230; but if budget does allow then from an event point of view &#8211; the results would be&#8230; as one of our younger staff members is want to declare &#8211; &#8216;well wicked&#8217;. Which we understand is a good thing. haha. hmm.</p>
<p>This company also produces other assorted decales that have really strong creative event usage possibilities. We are particularly excited with the &#8216;bird cage&#8217; imagery. Kinda cool. <img class="alignright size-medium wp-image-5968" title="Bird Cage Decale" src="http://www.factor168.com/wordpress/wp-content/uploads/Bird-Cage-Decale-415x415.jpg" alt="We really like this Decale - huge amount of event application possibilities. FACTOR168 Creative Event Company" width="415" height="415" />And at USD$109 plus shipping, a little more manageable. Can also be applied to glass which is v.cool.</p>
<p><strong><span style="text-decoration: underline;">Source Notes:</span></strong></p>
<p>These 3D stickers can be sourced from <a href="http://www.couturedeco.com/category.php?id_category=26">Couture Deco</a>. And a special thank you to <a title="Voodoologic - Apply topically to relieve boredom." href="http://www.voodoologic.org" target="_blank">Midnight</a> for the reference.</p>
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		<title>&#8220;OK GO&#8221; + Rube Goldberg = Masterful Visual Event!</title>
		<link>http://factor168.com/2010/ok-go-rube-goldberg-masterful-visual-event/</link>
		<comments>http://factor168.com/2010/ok-go-rube-goldberg-masterful-visual-event/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 10:32:32 +0000</pubDate>
		<dc:creator>Darren Kerr</dc:creator>
				<category><![CDATA[The Eureka Bank]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Memorable Experiences]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Ok Go]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[videoclip]]></category>

		<guid isPermaLink="false">http://factor168.com/?p=5076</guid>
		<description><![CDATA[We love everything about the artwork of Pulitzer-winning artist Rube Goldberg and his 'invention' cartoons.
It is manna to anyone with a creative bent and a sense of curiosity and invention - of looking at things differently.]]></description>
			<content:encoded><![CDATA[<p>We love everything about the artwork of Pulitzer-winning artist Rube Goldberg and his &#8216;invention&#8217; cartoons.</p>
<p>It is manna to anyone with a creative bent and a sense of curiosity and invention &#8211; of looking at things differently.</p>
<p>During his career as a newspaper cartoonist &#8211; his legacy was his &#8216;invention cartoons&#8217; where he looked at inventing incredibly elborate machine inventions to perform simple tasks such as pencil sharpening, or washing windows, avoiding bill collectors, peeling apples, putting toothpaste on a toothbrush. He was about creative problem solving in unconventional ways and having a lot of fun in the process .<span id="more-5076"></span></p>
<p>Since his passing in 1970, his creative approach has continued to be celebrated in the form of his postcard format book called the &#8220;Rube Goldberg&#8217;s Inventions&#8221;.</p>
<p>IN essence these inventions over engineer very simple tasks in a very very complex fashion and usually features a series of chain reactions.</p>
<p><img class="alignnone size-full wp-image-5602" title="FACTOR168 Creative Event Company loves Rube Goldberg cartoons" src="http://www.factor168.com/wordpress/wp-content/uploads/rube-goldberg-cartoon.gif" alt="rube goldberg cartoon OK GO + Rube Goldberg = Masterful Visual Event!" width="396" height="205" /></p>
<p>The Perdue Univeristy, Indiana USA, started the annual Rube Goldberg Machine Contest (RGMC) in 1987 and the results have been creatively intriguing and always entertaining in terms of human ingenuity. The name of the game is to solve a problem in the MOST CONVOLUTED AND COMPLICATED MANNER POSSIBLE.</p>
<p>Now when you to take this Goldberg approach and mesh it with a very creative and quirky musical group OK GO &#8211; the result is a masterful visual and audible event. Memorable and fun.</p>
<p>OK Go&#8217;s song This Too Shall Pass&#8221; and it&#8217;s Rube Goldberged all the way. Enjoy.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/qybUFnY7Y8w&amp;hl=en_US&amp;fs=1&amp;color1=0x402061&amp;color2=0x9461ca" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://www.youtube.com/v/qybUFnY7Y8w&amp;hl=en_US&amp;fs=1&amp;color1=0x402061&amp;color2=0x9461ca" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Hope you enjoyed that as much as we did.</p>
<p>Of course this is not the first time this musical group have delivered on a memorable video clip experience.</p>
<p>A previous music clip, very very simple in execution and concept, was superbly delivered on the back of some fabulous choregraphy using treadmills. The clip is called &#8220;Here It Goes Again&#8221;.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8267567&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=8267567&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Just fabulous&#8230; Rube Goldberg and OK Go&#8230; fantastic. The applications within the special event environment in terms of team building, in regards to stage showcraft, out-of-the-box thinking and creative innovation is wide ranging and excites the heck out of the FACTOR168 team and never fails to recharge our mojo.</p>
<p>Now for some Goldberg trivia.</p>
<p>Some Goldberg trivia &#8211; Rube Goldberg&#8217;s machine inventions were the inspiration for the much loved classic board game &#8220;<a title="Click here to learn more about the Mouse Trap Board Game" href="http://en.wikipedia.org/wiki/Mouse_Trap_(board_game)" target="_blank">Mouse Trap</a>&#8220;. Compare his artwork, compare the board game&#8230; yeah, you can see it too huh?</p>
<p>PLUS in 1931 the Merriam-Webster dictionary adopted the word <a title="Dictionary Definition " href="http://www.merriam-webster.com/dictionary/rube%20goldberg" target="_blank">&#8220;Rube Goldberg&#8221;</a> as an adjective defined as accomplishing something simple through complex means.</p>
<p><span style="text-decoration: underline;">Source Notes:</span> More on the creative world of<a title="The Fantastic Rube Goldberg Machine Contest" href="http://www.rubegoldberg.com/" target="_blank"> Rube Goldberg</a> and for more music got to <a title="The Band site for OK GO" href="http://www.okgo.net/" target="_blank">OK GO</a>.</p>
<p><span style="color: #993366;"><strong><span style="color: #800080;">FACTOR168 Creative Event Company<br />
</span><span style="font-weight: normal;"><span style="color: #800080;">Creative. Strategic. Tactical.<br />
Sensational Events through Powerful Experiences.</span></span></strong></span></p>
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		<title>What We Need Is Rubber Ducks!</title>
		<link>http://factor168.com/2010/what-we-need-is-rubber-ducks/</link>
		<comments>http://factor168.com/2010/what-we-need-is-rubber-ducks/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 08:37:48 +0000</pubDate>
		<dc:creator>Greg Harris</dc:creator>
				<category><![CDATA[Creative Gymnasium]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://factor168.com/?p=4358</guid>
		<description><![CDATA[Close Rubber Ducky, you&#8217;re the one, You make bathtime lots of fun, Rubber Ducky, I&#8217;m awfully fond of you; (Woo woo be doo) Seriously who doesn&#8217;t like Rubber Ducks. In fact according to some &#8211; Rubber Ducks and Fundraising Events are a perfect match! If you&#8217;re looking for a great charity fundraising idea, then organising [...]]]></description>
			<content:encoded><![CDATA[<div id="info" style="display: none;"><a onclick="setDisplay('info', 'none'); return false;" href="http://www.squidoo.com/rubber-ducky#">Close</a></div>
<p><span style="color: #800080;">Rubber Ducky, you&#8217;re the one,<br />
You make bathtime lots of fun,<br />
Rubber Ducky, I&#8217;m awfully fond of you;<br />
(Woo woo be doo)</span></p>
<p>Seriously who doesn&#8217;t like Rubber Ducks.</p>
<p>In fact according to some &#8211; Rubber Ducks and Fundraising Events are a perfect match!</p>
<p><span id="more-4358"></span></p>
<blockquote><p>If you&#8217;re looking for a great charity fundraising idea, then organising a rubber duck race for a charity fund raising event is the perfect idea! A rubber duck race is easy to set up, wholesale rubber ducks are quite cheap to buy and you can make a good profit for your charity. People love watching rubber ducks float down a river or stream and are generally only too happy to sponsor a rubber duck to help raise money for your charity. There are plenty of great charity fundraising ideas out there, but we think that a rubber duck race can be a unique and fun event for all.</p></blockquote>
<p>This blurb was taken from a <a title="Rubber Duck Race - yep. Really. " href="http://www.rubberduckrace.co.uk/" target="_blank">UK outfit </a>that sells wholesale Rubber Ducks. it just goes to show that there is always someone out there happy to sell something&#8230;.</p>
<p><a rel="attachment wp-att-4556" href="http://factor168.com/2010/what-we-need-is-rubber-ducks/dellduck/"><img class="alignleft size-medium wp-image-4556" title="The Duck from Dell" src="http://www.factor168.com/wordpress/wp-content/uploads/dellduck-415x415.jpg" alt="The Duck from Dell" width="104" height="104" /></a> <a rel="attachment wp-att-4557" href="http://factor168.com/2010/what-we-need-is-rubber-ducks/designer-duck/"><img class="alignleft size-full wp-image-4557" title="Designer Ducks... kinda cute in a forced way." src="http://www.factor168.com/wordpress/wp-content/uploads/designer-duck.jpg" alt="Designer Ducks... kinda cute in a forced way." width="104" height="104" /></a> To me plain yellow is a tad meh&#8217; &#8211; if you want to make a &#8216;splash&#8217; (LOL) at your fundraising event, consider ducks branded with your company logo or designer ducks.</p>
<p>Ok ok, so we got the ducky-vibe going on but what else for the rubber duck&#8230;</p>
<p>Wellstrap yourselves in, check your reality at the door and launch yourself into Rampant Duck Madness that is Rubber Duckzilla.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="420" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/AgfbekopynU&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x402061&amp;color2=0x9461ca" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="420" height="340" src="http://www.youtube.com/v/AgfbekopynU&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x402061&amp;color2=0x9461ca" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Lotta fun that. Also love the cool tag -<strong> &#8216;for people who don&#8217;t like drinking water&#8217;</strong>.</p>
<p>Yeah, I have admit it, I&#8217;d try an Oasis beverage based on this strange advertising event.</p>
<p>Imagine a fundraising event stormed by a RubberDuckzilla! Pocket &#8216;emptyingly&#8217; Cool!</p>
<p>I also like that fact that you can extend this RubberDuckZilla event experience in the form of some equally strange online flash games  <a title="Rubber Duckzilla - Be Afraid, Very Afraid" href="http://www.rubberduckzilla.com/" target="_blank">http://www.rubberduckzilla.com/</a></p>
<p>Rubberduckzilla was brought to you by The Coca-Cola Company.</p>
<p>Yeah, we don&#8217;t know why either but we suspect someone got fired over it &#8230; or promoted&#8230; but be rest assured, something would have happened for sure. You can&#8217;t create rubberduckzilla online flash games and not expect something to happen. It&#8217;s like a butterfly flapping it&#8217;s wings and ka-bammbee! We got tsunami for dinner.</p>
<p>Look having said all that &#8211; my post today is all about giving some consideration to ducks within your event desing. They are proven winners when used within fundraising events and can be suprisingly effective as prizes and props during team building exercises where guests need to get all their proverbial ducks in a row.</p>
<p><span style="text-decoration: underline;">Anyhoo, some other helpful linkagery for you -</span></p>
<p>Rubber Ducky lyrics courtesy of<a title="Everything You Didn't Want To Know About Rubber Ducks" href="http://www.squidoo.com/rubber-ducky" target="_blank"> Squidoo</a></p>
<p>The Logo Duck is brought to you by&#8230; Dell I guess via <a title="Logo Ducks - More Duck Than You Could Possibly Want!" href="http://logoducks.com/" target="_blank">LogoDucks</a>.</p>
<p>The funky looking designer duck can be purchased at a number of placed including Giftmonger.</p>
<h5>Editor:  Arrr Greg mate, that&#8217;s a lotta outbound linkage we got right there. I can already hear our SEO expert fellow weaping and muttering inbound links people&#8230; inbound! But you know what, I am guessing you don&#8217;t give a proverbial &#8216;duck&#8217; about that. Still, ducks are kinda cool&#8230;</h5>
<h5><span style="color: #800080;"><strong><strong><strong><strong><strong><strong><strong><strong>FACTOR168 | Creative Event Management Company</strong></strong></strong></strong></strong></strong></strong></strong></span></h5>
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		<title>Stand Clear! Artist at Work!</title>
		<link>http://factor168.com/2009/stand-clear-artist-at-work/</link>
		<comments>http://factor168.com/2009/stand-clear-artist-at-work/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 03:58:12 +0000</pubDate>
		<dc:creator>Andrea Murphy</dc:creator>
				<category><![CDATA[Creative Gymnasium]]></category>
		<category><![CDATA[Creative Events]]></category>
		<category><![CDATA[Functional Art]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://factor168.com/?p=4467</guid>
		<description><![CDATA[A San Francisco digital agency called Opod has a microsite called Opodsketch. Artists are encouraged to upload their sketch for others to view&#8230; a digital art gallery that is so crazy-cool because you actually get to view each creation as it is being drawn&#8230; in super fast time. Cool. Very Silvery Cool with Sparkle Bits. [...]]]></description>
			<content:encoded><![CDATA[<p>A San Francisco digital agency called Opod has a microsite called Opodsketch. Artists are encouraged to upload their sketch for others to view&#8230;  a digital art gallery that is  so crazy-cool because  you actually get to view each creation as it is being drawn&#8230; in super fast time. Cool. Very Silvery Cool with Sparkle Bits. <span id="more-4467"></span></p>
<p>This is a personal favorite from the current featured gallery.</p>
<p><embed src="http://sketch.odopod.com/flash/OdoSketch.swf?sketchURL=/sketches/110819.xml&#038;userURL=/users/14223&#038;bgURL=/images/bigbg.jpg&#038;mode=embed" AllowScriptAccess="always" bgcolor=#EDE7DB menu="false" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="400" height="229"></embed></p>
<p><strong>If that doesn&#8217;t stoke the creative embers into a roaring fire of creativity nothing will.</strong></p>
<p>Okay, got the creative fires roaring but from a live communication perspective how would this work. Good question.</p>
<p>Answer &#8211; many different ways.  We&#8217;ve employed similar artist-at-work techniques within <strong>public event</strong> spaces and have found it to be very impactful. The scope here is broad, from chalk on footpath artists, painters at easels, tagging spray painters to sculpturers. All on brand.</p>
<p><strong>People really enjoy watching and participating in the creative process at work and this is particularly the case for corporate and invitational events. </strong></p>
<p>From sandcastle making competitions in a hotel foyer, ice sculptures being formed in spectacular action, perhaps a brigade of roaming cartoonists descending on guests intent on creating an &#8216;impressions&#8217; gallery.</p>
<p><strong>There is no question that if managed well, this artist-at-work technique can provide a memorable thematic thread that can link a series of event moment together as one overall experience.</strong></p>
<p>During a recent financial conference we had an artist-at-work and as guests returned from a coffee break and saw him onstage and his efforts projected to the event site screens &#8211; they were mesmerised. This then evolved into the next presentation about perceptions&#8230; and for this specific project we revealed the artist as a <strong>&#8216;speed-painter&#8217;</strong>. With a rock&#8217;n'roll soundtrack, a series of spinning canvas frames, and unexpected audience participation &#8211; the audience went wild. Engaged. Message delivered. Big Tick.</p>
<p>Another fun technique we&#8217;ve employed with great results &#8211; specifically within expert panel discussions, is the use of a guest cartoonist providing <strong>real-time cartoon inspired editorials</strong> of the discussion as it develops.</p>
<p><strong>Naturally an artist-at-work  should be deployed strategically according to the event, the event program, the event tone and identified communication objectives.</strong></p>
<p><strong>For more of this amazingness -</strong> grab a mug of your fav&#8217; brew, settle back in your chair, and then with single minded purpose &#8211; click on over to <a title="cool sketching at speed!" href="http://sketch.odopod.com/" target="_blank">odosketch</a> and be prepared to lose some time marvelling at the efforts of some amazing artists at work. Very cool. I like it.</p>
<h5><span style="color: #800080;"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>FACTOR168 | Creative Event Management Company</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></span></h5>
<p>* And for those that want to give it a go themselves &#8211; go <a title="Mad Sketching Awaits" href="http://sketch.odopod.com/sketches/new" target="_blank">here</a> for mad sketching!</p>
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		<title>Funky Town is &#8216;go-for-doors&#8217;</title>
		<link>http://factor168.com/2009/funky-town-is-go-for-doors/</link>
		<comments>http://factor168.com/2009/funky-town-is-go-for-doors/#comments</comments>
		<pubDate>Mon, 25 May 2009 14:30:42 +0000</pubDate>
		<dc:creator>Andrea Murphy</dc:creator>
				<category><![CDATA[Access All Areas]]></category>
		<category><![CDATA[creativ]]></category>
		<category><![CDATA[Creative Events]]></category>
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		<category><![CDATA[fun]]></category>
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		<guid isPermaLink="false">http://designoir.com.au/clients/factor/?p=1005</guid>
		<description><![CDATA[We all have our own little moments or routines we practice before going live with an event. It can&#8217;t hurt right? Some of us have lucky socks or undies, perhaps a handful of sunflower seeds&#8230; or a jangly keyring doo-dad&#8230;a single well worn poker chip&#8230; you know what I mean. Lucky stuff. Just to be [...]]]></description>
			<content:encoded><![CDATA[<p>We all have our own little moments or routines we practice before going live with an event. It can&#8217;t hurt right? <span id="more-1005"></span></p>
<p>Some of us have lucky socks or undies, perhaps a handful of sunflower seeds&#8230; or a jangly keyring doo-dad&#8230;a single well worn poker chip&#8230; you know what I mean. Lucky stuff. Just to be sure.</p>
<p>One of our founding creatives, Darren Kerr, has a very odd &#8216;lucky&#8217; practice he harbours when delivering a special event. Once he has conducted his Q2Q rehearsals, done his site walk through, greeted and briefed speakers and talent alike, and ensured everything is as it should be &#8230; he feels the need to play his lucky track through the room&#8217;s PA before he is content and good to &#8216;go-for-doors&#8217;&#8230; that track is &#8220;Funky Town&#8221;.</p>
<p>Importantly &#8211; we are not talking about the classic Lipps Incorporated 1970&#8242;s disco hit version but rather the 1980&#8242;s cover version by Aussie synth band Pseudo Echo.</p>
<p>We suspect it is the &#8216;funky&#8217; Korg keyboard slung over the shoulder that seems to appeal most. In fact he loves the track so much he has attempted to book the band a number of times for clients eager for a really fun &#8217;80&#8242;s themed retro event&#8230; thankfully he has so far been thwarted by the FACTOR168 good taste style police. He has however successfully engaged other &#8217;80&#8242;s musical warriors such as &#8216;Air Supply&#8217; so you can&#8217;t win them all. Oh dear.</p>
<p>&#8216;Funky Town&#8217; fast approaches. Strap in.</p>
<p><object width="448" height="320" data="http://www.youtube.com/v/VnejLmQGYhg" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/VnejLmQGYhg" /></object></p>
<h5><span style="color: #800080;"><strong>FACTOR168 | Event Management Company</strong></span><em><br />
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		<title>Grandma&#8217;s Couch</title>
		<link>http://factor168.com/2009/grandmas-couch/</link>
		<comments>http://factor168.com/2009/grandmas-couch/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 06:29:41 +0000</pubDate>
		<dc:creator>Greg Harris</dc:creator>
				<category><![CDATA[Sharpening the Saw]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[refresh]]></category>

		<guid isPermaLink="false">http://designoir.com.au/clients/factor/?p=891</guid>
		<description><![CDATA[Business mediocrity is like my grandma's couch. Functional but dated and a little... well worn.

Sure, it's comfortable, safe and I guess perfectly acceptable but eventually the aged but much loved couch starts to lose its sense of value.]]></description>
			<content:encoded><![CDATA[<p>Business mediocrity is like my grandma&#8217;s couch. Functional but dated and a little&#8230; well worn.</p>
<p>Sure, it&#8217;s comfortable, safe and I guess perfectly acceptable but eventually the aged but much loved couch starts to lose its sense of value.</p>
<p>If neglected, one invariably starts to consider other more appealing couches that offer more than just a functional legacy. Perhaps a more appealing, more contemporary, better conditioned couch that better fits our lifestyle and needs just that little bit better.</p>
<p>In our opinion, pretty much all businesses over time evolve into my Grandma&#8217;s couch.</p>
<p>And they keep evolving if neglected straight from the living room to the garage and in turn to the refuse tip weighted down by all the other items that had lost their appeal.</p>
<p>Of course this can be avoided by applying the mantra; you know the one &#8211; embrace change and evolve. Armed with this outlook, a collection of great ideas, and most importantly a sense of personal and organizational courage – you can re-envision Grandma’s couch. Revitalise and refresh it by considering where and how it could be better employed into the future, perhaps refurb it or better still apply a styling makeover.</p>
<p>The thing is, even with courage, the application of great ideas can be challenging. It is the nature of great ideas that they can be demanding. Ideas can be pushy and hard work but that’s kinda why they are so powerful and energizing for everyone involved.</p>
<p>Okay so perhaps your Grandma’s couch may not evolve into something way cool. Like a clunky Sony cassette walkman into an intuitive stylish Apple iPod or a telephone handset morphing into a next to no cost communication experience via Skype – but it might very well become the very best and most appealing couch around. Couch couture.</p>
<p>Let’s face it – we all like to sit down. If it means sitting down with a couch (or business) we already have a pre-existing relationship with or with a new impersonal one that doesn’t yet quite mould to our preferences for&#8230; well sitting – then I for one will take Grandma’s facelift couch every time.  Same with like-minded businesses who keep their appeal with great ideas.</p>
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