Having recently finished a lengthy consultation engagement to refresh and restructure the Uniplan Hong Kong events business and provide leadership to their Greater China group, FACTOR168 Creative Event Company founding partner Darren Kerr was asked which project left the biggest impression. He nominated an international media event on behalf of the Walt Disney Company in Korea.

Most event professionals these days are armed with a smartphone. These phones have morphed into virtual swiss army knives with a huge array of Apps. Now we are not sure about the Blackberry, as we don’t pack this, but for the iPhone – there are some Apps that we believe are more mission critical for special event professionals than others.

Celebrity New York wedding planner David Tutera has found himself in a spot of PR bother. A number of newswire reports claim he took more than AUD$224,000 from a Singapore couple in return for his creative expertise but didn’t actually show up at the event.

Okay. Sure. It’s a little dated now but it still resonates and that’s a sign of an effective marketing campaign. This 200 second ad, commissioned by Samsung to promote their LED product sees woolly creatures ‘manicured’ into position to create a living billboard. All good fun.

Okay – another little gift from the depths of the internet that the team at FACTOR168 like to play with while coming up with event solutions.