Some fellow called Ralph Waldo Emerson is often credited as saying “Build a better mousetrap and the world will beat a path to your door”. Designing memorable events that deliver with impact is not unlike this.

Many years ago the Academy Awards organization was extremely aggressive with the events industry in protecting it’s image and specifically that of the Oscar figurine.

Yeah I am a fan of the Moleskine, without question or hesitation. I’ve fully romanticized the  writing process. And I know I have because what really rings my proverbial bell is the prospect of my Moleskines as functional art.

I suspect the popularity of the yellow legal pad and the Moleskine is the seemingly romantic connotations they associate with the act of scribing, scribbling,  writing, and creating. True but I do draw the line at quills.

A TVC celebrates Virgin Atlantic’s 25th anniversary is fabulous in terms of being on-brand, fun, and memorable.