Surprisingly there have only been two major events ever staged within the legendary Angkor Wat site. A national event staged in 2002 with star tenor Jose Carreras – and eight years later with this memorable and awe inspiring corporate event produced by the FACTOR168 Creative Event Company.

Recently FACTOR168 Creative Event Company founding partner Darren Kerr was approached by leading meetings and events magazine Mice.Net Australia for his expertise on what it takes to really deliver sensational events within Asia. The article he wrote titled “Creating Great Events in Asia” was published in the June 2010 issue as part of the International Special Events Society experts column and is reprinted here.

Well guess it was inevitable really. Sure. We tried to hold back the social media tide… and now we have gone and got all Facebookery… and to be frank it’s kinda fun in a techno-geeky way. We particularly like the polls application. Click click and tick!

Some fellow called Ralph Waldo Emerson is often credited as saying “Build a better mousetrap and the world will beat a path to your door”. Designing memorable events that deliver with impact is not unlike this.

Many years ago the Academy Awards organization was extremely aggressive with the events industry in protecting it’s image and specifically that of the Oscar figurine.