Some fellow called Ralph Waldo Emerson is often credited as saying “Build a better mousetrap and the world will beat a path to your door”. Designing memorable events that deliver with impact is not unlike this.

It is funny some of the things you discover trawling through the internet. Pom Poms for example. We are producing an event, a sales kickoff for 2009-2010 and rather than having the audience applauding – each regional team will be presented with their own ‘team’ Pom Poms.

We are not so big on blowing our own trumpets but we couldn’t help but share this little compliment on our creativity.