We can’t wait to see the new iPhone but more so we can’t wait to see the difference in event delivery between Steve Jobs and Tim Cook – an opportunity for something new or an opportunity to extend and build on what already works. Interesting times. Oh… and we also can’t wait to see and feel and possess the new iPhone 5. Jus’sayin’…

As part of the collective new year’s resolution for the FACTOR168 EVENT TEAM going into 2010 is to eat more fish and in particular oily fish like our pal the Salmon. Insread – we are happily munching on Kit Kat chocolates… We blame ‘geezer’ movie star Jason Strathman.

Some of our faithful readership have been emailing us wondering what’s go’in on… no musing on the muse for sometime. We’d like to apologise for that… we’ve kinda been preoccupied with contract work in Hong Kong and Shanghai and… well we’ve been tardy to say the least.

Recently we touched on the application of themes as an effective means of granting an event an instant identity. Themes carry with them a host of rich preconceptions and associations that can assist you in developing your event look, your styling approach and your programming. Slogans and sayings also work well in this regard.

Some fellow called Ralph Waldo Emerson is often credited as saying “Build a better mousetrap and the world will beat a path to your door”. Designing memorable events that deliver with impact is not unlike this.