As part of the collective new year’s resolution for the FACTOR168 EVENT TEAM going into 2010 is to eat more fish and in particular oily fish like our pal the Salmon. Insread – we are happily munching on Kit Kat chocolates… We blame ‘geezer’ movie star Jason Strathman.

Recently we touched on the application of themes as an effective means of granting an event an instant identity. Themes carry with them a host of rich preconceptions and associations that can assist you in developing your event look, your styling approach and your programming. Slogans and sayings also work well in this regard.

Many years ago the Academy Awards organization was extremely aggressive with the events industry in protecting it’s image and specifically that of the Oscar figurine.

I suspect the popularity of the yellow legal pad and the Moleskine is the seemingly romantic connotations they associate with the act of scribing, scribbling,  writing, and creating. True but I do draw the line at quills.