Okay – everyone settled down and holster your laser guns. It seems the Jedi and Rebel alliance are crossing over to the Dark Side… This is our sort of event. Take a performance style with great legacy – burlesque – and then refresh it with something hugely popular but very left of center – a [...]

We stumbled across a great project call Playing For Change that features well loved songs being played by different musicians from around the world. The Ben E. King classic ‘Stand By Me’ is really moving. It comes from the award-winning documentary, “Playing For Change: Peace Through Music”, and is the first of many “songs around [...]

We are delighted to be named a Finalist in the Australian Event Awards for 2010. Our two esteemed competitors for the ‘Best Export’ award are David Atkins Enterprises and Maxxam International. We reckon that we are keeping pretty good company with these two. It is always nice to be recognised by one’s peers.

A quick post on an experiential marketing event staged for IKEA that if nothing else generated some major viral activity and online youtube hits (and this post I guess) but to be frank, I am not sure what the messaging point of it actually is. The premise… or as they put it – the ‘experiment’ was to release 100 regular cats into an IKEA store overnight and see what happens…

Mister Midnight, a pal of FACTOR168 Creative Event Company, sent us a link to an outfit that is producing a ‘trompe-l’oeil’ styled wall and door stickers that provides a sensational 3D-ish effect. At first we were a tad skeptical but they are actually really cool.