Every year the American’s stage the Super Bowl…

I understand there is some Gridiron football involved and apparently today the New Orlean’s Saints had a famous win… but for the rest of the western world, the superbowl is all about the sideshow event – commercials.

Recently Air New Zealand found themselves in some hot water over an advertisement shot as a faux-nature documentary about Cougars and their younger prey. Some declared the advertisement was disgusting and degrading and promoted sexually predatory behaviour.

Following on from the recent post about Cockney prompting ATM cash machines in East London – we bring direct to you from the Land of the Rising Sun – the ‘Hello Kitty’ ATM. In all of its Pink glory. Well certainly the Japanese know all about this and the legion of ‘Hello Kitty’ fans but [...]

Recently we touched on the application of themes as an effective means of granting an event an instant identity. Themes carry with them a host of rich preconceptions and associations that can assist you in developing your event look, your styling approach and your programming. Slogans and sayings also work well in this regard.

The final posting regarding Virgin Mobiles Right Music Wrongs campaign… Jason Bourne promises.