Surprisingly there have only been two major events ever staged within the legendary Angkor Wat site. A national event staged in 2002 with star tenor Jose Carreras – and eight years later with this memorable and awe inspiring corporate event produced by the FACTOR168 Creative Event Company.

One thing that we find is very popular when producing business events throughout Asia is the popularity of the Boutonniere. The what? It’s French for a bloke’s corsage… usually a single flower or bud worn in the lapel buttonhole of a suite. The buttonhole that is the same side as the pocket handkerchief. The handkerchief? Think ‘Mad Men’. Yes the white square.

Having recently finished a lengthy consultation engagement to refresh and restructure the Uniplan Hong Kong events business and provide leadership to their Greater China group, FACTOR168 Creative Event Company founding partner Darren Kerr was asked which project left the biggest impression. He nominated an international media event on behalf of the Walt Disney Company in Korea.

Recently FACTOR168 Creative Event Company founding partner Darren Kerr was approached by leading meetings and events magazine Mice.Net Australia for his expertise on what it takes to really deliver sensational events within Asia. The article he wrote titled “Creating Great Events in Asia” was published in the June 2010 issue as part of the International Special Events Society experts column and is reprinted here.

How to achieve balance with events.
Having produced events within Australia, the UK, US, and across Asia for the past two decades, there is no question that there are two very distinct event production styles at work within Asia – an Eastern and Western style.