Recently FACTOR168 Creative Event Company founding partner Darren Kerr was approached by leading meetings and events magazine Mice.Net Australia for his expertise on what it takes to really deliver sensational events within Asia. The article he wrote titled “Creating Great Events in Asia” was published in the June 2010 issue as part of the International Special Events Society experts column and is reprinted here.

Not sure how many people are aware of this but 25th May is Geek Pride Day. That’s GEEK not Greek. So be well warned – come the 25th this month, all Geeks, and those that harbor geek tendencies who are yet to come out of the IT Support closet, will be stepping up and out from behind their computer screens. And then…

A lasting memory of my teenages years was seeing Princess Leia in one of the Star Wars movies hanging out wiht Jabba the Hutt dressed as a slave girl – complete with metal bikini. Well it’s May the 4th err Force Be with You!” In celebration of Star Wars Day – which character did you like best? Vote HERE. I think I’m gonna have to vote for Lei…

Well guess it was inevitable really. Sure. We tried to hold back the social media tide… and now we have gone and got all Facebookery… and to be frank it’s kinda fun in a techno-geeky way. We particularly like the polls application. Click click and tick!

How to achieve balance with events.
Having produced events within Australia, the UK, US, and across Asia for the past two decades, there is no question that there are two very distinct event production styles at work within Asia – an Eastern and Western style.