When we go about creating a powerful event experience - we always reach out to our massive iTunes library to stoke the fires of inspiration. Music for us often drives the overal event approach either directly within the program itself or indirectly through lubricating our muse. Problem of course is that our music references are kinda limited to what we have and what's recommend to us... till now.

Okay – everyone settled down and holster your laser guns. It seems the Jedi and Rebel alliance are crossing over to the Dark Side… This is our sort of event. Take a performance style with great legacy – burlesque – and then refresh it with something hugely popular but very left of center – a…

The following is a presentation we were asked to make to the International Special Event Society Hong Kong Chapter on how event agencies or for that matter stand alone legacy events could develop an effective social media strategy.

Recently we were doing some work for the Jack Morton Worldwide team in Hong Kong and enjoyed the following performer 'discovery'. The meshing between a rocking soundtrack, a sensational charismatic dancers, and some fabulous multimedia support - all translates into a really strong event performance with impact.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t…