Recently a 'Tips for Event Success' was contributed to the September MICE Biz supplement of the South China Morning Post - the premier English language newspaper of Hong Kong. And before we forget - a big shout out of thanks to FACTOR168 fan Pru at Sinclair Communications for the editorial opportunity. Your fab!

Events, like personal relationships, need five key elements to ensure that they are a memorable, meaningful and enjoyable experience – they are balance, focus, magic, practice, and respect. With that in mind – here are our five key fundamentals to ensure event success.

A quick post on an experiential marketing event staged for IKEA that if nothing else generated some major viral activity and online youtube hits (and this post I guess) but to be frank, I am not sure what the messaging point of it actually is. The premise... or as they put it - the 'experiment' was to release 100 regular cats into an IKEA store overnight and see what happens...

We are delighted... no... we are totally thrilled and humbled to be nominated for the Eventprofs Awards 2010 in the Best Corporate Blog category. These awards are the brainchild of Lara McCulloch who is the CEO of the special events industry's highest ranked independent blog and is also the foundof the #Eventprofs on Twitter.

One thing that we find is very popular when producing business events throughout Asia is the popularity of the Boutonniere. The what? It's French for a bloke's corsage... usually a single flower or bud worn in the lapel buttonhole of a suite. The buttonhole that is the same side as the pocket handkerchief. The handkerchief? Think 'Mad Men'. Yes the white square.