"People forget how fast you did a job - but they remember how well you did it."

- Howard Newton
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Viewing all posts filed under the “Sharpening the Saw” category.
32 posts in this archive.

Ikea Cat Herding

Ikea Cat Herding

A quick post on an experiential marketing event staged for IKEA that if nothing else generated some major viral activity and online youtube hits (and this post I guess) but to be frank, I am not sure what the messaging point of it actually is. The premise... or as they put it - the 'experiment' was to release 100 regular cats into an IKEA store overnight and see what happens...

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Boutonnière – The Blokes Corsage

Boutonnière – The Blokes Corsage

One thing that we find is very popular when producing business events throughout Asia is the popularity of the Boutonniere. The what? It's French for a bloke's corsage... usually a single flower or bud worn in the lapel buttonhole of a suite. The buttonhole that is the same side as the pocket handkerchief. The handkerchief? Think 'Mad Men'. Yes the white square.

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