We are already buzzing with the huge opportunities that these could present with an events and exhibition setting. Or for that matter – the office.

Here are just a few examples of these 3D sticker decales in use. We agree with Midnight, who on earth wouldn’t want to have a secret tunnel behind a bookcase leading up into a a secret laboratory, workshop or study. We would!

The online suppliers Couture Deco from the USA advise that they are washable, UV resistant, highly durable, and probably most importantly – fire resistant. Big ticks all round. The only thing that is not so great is that you apply them with regular wallpaper glue which in itself is not so bad except pretty much everyone here at our studio have had disastrous experiences at home doing this. Size? Pretty standard sizing however they can of course be adjusted for a specific spaces by simply trimming with scissors or a stanely knife. Apparently they are dead easy to remove.

Costs? At the time of this post – USD$279 plus shipping… so certainly not cheap and probably better suited to more permanent fitouts like cafe, restaurants, office spaces, and the home… but if budget does allow then from an event point of view – the results would be… as one of our younger staff members is want to declare – ‘well wicked’. Which we understand is a good thing. haha. hmm.

This company also produces other assorted decales that have really strong creative event usage possibilities. We are particularly excited with the ‘bird cage’ imagery. Kinda cool. And at USD$109 plus shipping, a little more manageable. Can also be applied to glass which is v.cool.

Source Notes:

These 3D stickers can be sourced from Couture Deco. And a special thank you to Midnight for the reference.

The premise is that many of us have become addicted to technology and the immense amount of real-time data that comes with it, and there are some negative impacts from this including the fact that in practical terms heavy multi-taskers are failing to actually be as productive as we think we are light multitaskers.

It suggests that the reason for this increased dominance of technology in our daily life is in part because it plays to our primitive impulses to respond to immediate opportunities and threats… and that the end result is that satisfying this urge ‘inflicts nicks and cuts on creativity and deep thought, interrupting work and family life’.

A partner of one heavy multitasker commented “It seems like he can no longer be fully in the moment”.

IN the moment… to be honest, I kinda relate to this and I am wondering who out there also finds that technology can sometimes impact adversely on their creativity and productivity and relationships?

I guess we’ll never know while we have our eyes glued to our televisions, monitors, smartphones, gaming consoles, all things starting with a little i like ipad, and other electronic readers and so on.

Source Notes:

The full article by Matt Richtel can be found HERE.

The cartoon from those brilliant people at Joy of Tech.

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Creative. Strategic. Tactical.

Sensational Events through Powerful Experiences.

We welcome our readers, fans, clients, and any web adventurers that happen to be googling (or yahoo’ing or  bing’ing) their way past to pop over to our Facebook fanpage by clicking HERE and having a look-see.

Oh and while your over there, it’d be appreciated if you click with great conviction the ‘LIKE’ button. It’s always nice to see who we are having a conversation with. Not mission critical but kinda nice.

Of course if Facebook ain’t your thing, keep on visiting the muse for your dose of randomness with all things that pique our interests as events and live communication professionals.

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Creative. Strategic. Tactical.
Sensational Events through Powerful Experiences.

Ok we’re being cheeky buggers… we mean their website.

The screen shot below is what was presented to us when we were undertaking some research for a client of ours wanting to stage a beauty/fashion pagent in Sanya, Hainan (China).  The irony was not lost on us…

The official event website for plastic surgery gals (and I guess guys although we couldn’t see any) was being refreshed…. given a facelift and most importantly the site was being ‘vigorously’ worked on to completely ‘renew’ itself. Wow. Step back! These Hungarians are very serious about their plastics business.

If your in anyway curious as to the results – the site is now back up and running and can be found here.

1 a : a mere show : pretense b : an ostentatious display
2 : show, exhibition; especially : an elaborate colorful exhibition or spectacle often with music that consists of a series of tableaux, of a loosely unified drama, or of a procession usually with floats

It sounds like a fabulous Gala Dinner Event in the making!

Source Note: The little picture at the top of this post was sourced from here and is the 2007 Miss International Beauty Pagent. You can now stop wondering on that one.

FACTOR168 Creative Event Company
Creative. Strategic. Tactical.
Sensational Events through Powerful Experiences.

I understand there is some Gridiron football involved and apparently today the New Orlean’s Saints had a famous win… but for the rest of the western world, the superbowl is all about the sideshow event – commercials.

This year was not any different and the Forbes website have been kind enough to provide a digital selection of some of these television advertising commercials for you to review, consider, muse upon and hopefully enjoy. Oh, and buy their stuff!

Which ad worked best for you?

And importantly which ad worked best for the company commissioning it.

We think the E*Trade one wins hands down. The ‘wolfie’ online brought a smile to our face and the line about his airplane travelling pal dancing style being described as… ‘haunting’ made us laugh out loud. Instant classics.

The Doritos ad with the nimble dog venting vengence ran a relatively close second. Hmmm… man… there’s so many people I’d love to collar and bark at… jus’ sharin’.

The not-so-great ads? There were a number.

Keep an eye out for the Dr Pepper Cherry flavoured soft drink (‘soda’ in American-speak). It wasn’t the worst but it was far from good. Even with Gene Simmons from Kiss in it… or because of it – it was just plain lame. Pity.

Anyhoo, feel free to check out the superbowl 2010 ad’s below and see what you think.

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Almost everyone else, certainly all my peers,  saw it as witty and funny and just plain smart viral marketing in action.

What do you think?

Does this seriously promote and celebrate negative practices or is it yet another victim of political correctness run rampant… and do you think the makers of this clip kinda knew it would attract a consumer and media firestorm around it and banked on the upside of drawing more eyes to Air NZ as good thing regardless of how it is achieved.

* Just a quick clarification for those that have been living under a rock and don’t actually know what a ‘cougar’ refers to. It is often employed to describe a sexually active woman in her 40′s who are so desperate for affection and the pursuit of robust sexual encounters that they tend to target young often inexperienced men in bars and clubs.

And this is what this clip is sending up with tongue firmly planted in cheek. Cougars stalking their younger prey. Anyway enough of that – check out the video and be prepared to enjoy it… or be offended… or perhaps both in equal measure.

Look I am sorry but personally I thought that was just brilliant.

Is it PC? No of course not. Offensive? Not to me.

I can see similar on mainstream media during primetime. Just not as amusing.

The American ABC network is airing a popular show based on this very phenomena. With that in mind, I kinda figure the notion of “Cougars” has firmly sidestepped PCness and been accepted by mainstream community social mores.

The show is called ”Cougar Town” and stars the very cute blue-eyed brunette Courtney Cox, previously of ‘Friends’ fame’, as she stalks her younger toy-boyish prey. Check out episodes from the official website here.

Look in all seriousness I think Air NZ deserves a big gold star for cutting through all the competing media clutter with a storng dose of humour and has achieved their marketing objective of elevating their brand profile amongst social media savvy consumers at little cost and in doing so also produced a moment that can withstand repeated viewings.

Big tick to Air NZ. In fact in a very backhanded compliment manner – it is very ‘Virigin’ of them in many ways.

Some source credits -

The little postit image at the top of the post advertises a show from Donna Moore.

The clip is courtesy of Youtube (but I suspect Air Nz had a huge hand in it).

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His advertisements for this chocolate bar with the wafer innards really spoke to us… he engaged and his message resonated like all good branded experiences. And it was smart and funny in a very understated English way.

Check the video clip of his TVC to see exactly what we are banging on about and then brew up a nice cuppa english breakfast tea and crack a Kit Kat or two. Then take a deep breath and thank your lucky stars your not a burnt out single-goal-driven Salmon. Not so far anyway.

On a slightly more serious note, you should always try to feature more fish in your weekly diet. I’ve been reliably informed by the health food store lady that Omega 3′s (sadly not code for a super small Dennis Quaid looking spaceman travelling around in your body) found in fish oil is meant to be fabulous for your brains and your bloods and so on. Cool. Anything that gives us an improved edge on the design and delivery of great event experiences that is legal and good for the heart can’t be all bad.

It should be said however that while writing about this – I have not eaten any fish or taken any fish oil capsules. I have however managed to polish off yet another Kit Kat… and in fact on passing glance, it also looks like the little line drawing of the Salmon at the top of this post has also developed a hankering for Kit Kats. Oh dear.

OK from tomorrow it’s fish for lunch for the entire events team!

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The good news is that we have been busy collecting all sorts of cool things and amazing event experiences to share with you and we’ll look at posting this into 2010 along with other things that take our fancy and we think you may take delight in.

And since I am the first to post in 2010 – here is a little randomness for you. A cool image of a brave Ewok warrior challenging the might and fury that is the gigantor Squirrel – all at grim and gritty pavement level. I can just see the SciFi and NatGeo channels launching themselves into a battle for event coverage of this epic battle.

Impressive and inspirational for sure and I think there’s is something in this for everyone.

This image is courtesy of ‘powerpig’ who has some fabulously fun imagery on his flikr profile. Make your day and have a look at the photostream. Oh and it kinda goes without saying – LucasFilms owns the Ewok.

To all fellow Ewok Event Warriors – do not fear but embrace the esteemed Brotherhood of Squirrel and have a fabulous 2010!

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Well certainly the Japanese know all about this and the legion of ‘Hello Kitty’ fans but I have just made the discovery that needs immediate sharing!

Branding juggernaut ‘Hello Kitty’ as part of its ever expanding toy and apparel line now features… ( cue dramatic drum roll followed by snare) …yes you guessed it – an ATM and a cash card for all the little ones to use.

Good to get them young I always say. Now young’uns can sit around and take turns taking money out of baby ATMs until they are all overdrawn. <sigh> Yay.

When I was a kid I played with frogs.
And tagged along at a respectful distance with my sister and her pals as they went from house to house indulging in various arts and crafts. And played ball.
No ATMs for me… okay they weren’t invented back then but you get what I mean.

Kids should be allowed to enjoy a childhood free of adult preoccupations.
That comes soon enough.

Yes that’s right, I am having a little soap box moment here. You got me cold.
I am not personally a fan of overtly commercializing childhoods – but extending off Darren’s recent post about branded transactional experiences – this would have to be a prime example of a branded transactional experience in the extreme. Oddly enough – if we were talking about a ‘Hello Kitty’ branded Visa or Mastercard I’d be very okay with that. In fact that sounds kinda cool – if you need the credit and are a fan.

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Love this idea of making what is a pretty boring and functional transaction with a bank -a memorable fun experience instead.There should be more of it.

Sure, many cash machines around the world offer a number of language options but this is the first time I’ve come across a ‘slang’ based version.

Customers on selecting this option are requested to enter their Huckleberry Finn (PIN) before they can receive their sausage and mash (cash).

Those wanting to withdraw £10 sterling will have to ask for a speckled hen, while the machine may inform users that it is contacting their rattle and tank, rather than bank.

‘We wanted to introduce something fun and of local interest to our London machines,’ said Ron Delnevo, managing director of operators Bank Machine.

‘Whilst we expect some residents will visit the machine to just have a butcher’s (look), most will be genuinely pleased as this is the first time a financial services provider will have recognised the Cockney language in such a manner,’ he added.

All the usual fees associated with an ATM applied but Bank Machine offer the actual Cockney display prompts at no charge. Must have been an oversight on their part.

Bank Machine have done well. They have in effect creatively customized a functional transaction and transformed it, at what I imagine is a relatively low cost exercise, into a distinctly memorable experience.

People that visit and transact with these machines will carry with them positive associations with Bank Machine units as part of the East London landscape.

No doubt Bank Machine partners will also love the extra trade that this sort of traffic, for a ‘butcher’s’ or not, will bring. And following their transaction, they’ll be ready to spend some of that ‘bangers and mash’.

This same thinking can be strategically applied to other relatively ‘soul-less’ transactional activities that all companies share on a regular basis with staff and clients.

Certainly within the event spectrum, this same approach can be applied with great potential impact.

Event elements such as the registration process and post-event follow-ups are perfect candidates for being reimagined with a greater creative and interactive dimension. The possibilities are extraordinarily exciting.

Now for those that do not live in or visit East London – you can experience the Cockney slang in all of it’s glory with this fun little online app’. It is an English to Cockney translator.

Lor’ luv a duck! i’ is bee’s knees fun. Know what I mean?

* The image featured here is from Bank Machine.

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Now of course we still have ‘film award’ nights, we are just mindful of not replicating the golden Oscar, and I suspect with the recent legla efforts surrounding the notion of the Moulin Rouge, we’ll all continue to stage fabulous Moulin Rouge inspired events… we’ll just call them… oh I don’t know – the ‘French Cancan’, perhaps ‘Paris: City of Lights’ or as the Hear and Say Centre event organizer has done -simply rebranding a ‘Moulin Rouge’ event into a “le Windmill de Rouge”

Okay I get that there is always something to be gained from unexpected publicity but it seems to be a tad… petulant… to state it is NOT ‘Moulin Rouge’ while still overtly leveraging off the ‘brand’ name in any case…

And employing the likeness of Nicole Kidman and Ewan McGregor, even slightly blurred… umm could this be a case of swapping one set of lawyers for another set. They do love sending letters out people. That said, I suspect they are safe, Nic and Ewan wouldn’t see much upside to lawyering up against a local charity. Bad business.

Still – good to see Thiess continued involvement despite these grim economic times.

This construction and development company is is an extremely well regard corporate citizen so it is nice to see them actively throwing their considerable support behind a worthy charity.

On a sidenote, as we are want to do from time to time – if your interested in the history of the Cancan then I recommend a quick visit to this site where we sourced the wonderful image of the three dancing girls.

And now for a wonderful video shot in 1943 showcasing the Cancan in action. Magnific!

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Themed events have a universal appeal and a lightning quick pre-recognition with all stakeholders but most importantly, unlike the potentially huge costs and resources involved in designing and developing a propriety branded ‘signature’ experience, themed events with their universal properties and elements are completely scalable to budget.

Themed events are the great event ‘leveller’.
With their popular culture and folkloric references, interactive touchpoints, and the opportunity to weave a strong thematic thread throughout all elements of the event experience – every organization, with a strong professional business theatre partner in place, is well positioned to stage a memorable, motivational, entertainment experience for their guests.

The granddaddy of themes is the Academy Awards inspired events. Populated with red carpets, sky tracking spotlights on arrival, guests and greeting hosts in smart tuxedos and glamorous couture gowns, the prospect of movie stars and celebrities, movie inspired multimedia clips and soundtracks, and of course an appearance by golden Oscar inspired statues, film reels and movie-making paraphernalia.

There are an almost limitless number of themes that have enjoyed popularity. Themes that have been inspired by the Cirque du Soleil experience to more ‘traditional’ event themes such as ‘Jungle Jive’, ‘Under the Sea’, ‘Winter Wonderland’ or perhaps a ‘Beach Boys Summer’ or a ‘Cuban Buena Vista Club’ theme.
Musical and film inspired efforts are a safe bet with favorites such as ‘Cabaret’ or ‘Chicago’, ‘Pirates of the Caribbean’, and ‘Cotton Club’, along with regional and period specific themes. ‘Aussie Outback’ for inbound incentive groups and the 1950’s Rock’n’Roll inspired ‘Happy Days meets Grease’ theme. And of course the endless incarnations drawing their inspiration from an ‘East-West Fusion’ approach.

Yeah. We love producing themed events. They are good fun and always well received, particularly for sales incentive events, channel partner gatherings, association social events eager for a event-wide ice-breaker. They can be extremely effective when applied to recognition and award galas.

The theme that without question runs a very close second to an ‘Oscars’ night in the popularity stakes would have to be Moulin Rouge. With its broad thematic strokes of song and dance and all things Parisian, Moulin Rouge is often considered ‘manna from heaven’ for the challenging not-for-profit sector working from tight operational budgets.

That is until the legal hounds of themeing hell were unleashed on a local Brisbane charity group last week.

The Courier Mail newspaper last week (5th August) published a strange little article buried on page 13 under the banner “Events fail French Test” that caught my attention. The reporter Steve Gray wrote in part:

A Queensland charity has been forced to rebadge planned fundraisers after legal threats from Paris’ famed Moulin Rouge cabaret.

…the charity had planned Brisbane and Gold Coast fundraisers themed on the Moulin Rouge experience, with wine, the can-can monsieurs and mademoiselles.

Posters and tickets were printed, publicity was creeping along – and then came a letter from lawyers representing the Paris cabaret telling Hear and Say to cease and desist.

What tha? Oh dear.

Lawyers like sending out letters. It costs them little effort and they charge like only lawyers can and do.

But surely this is a little too precious and silly even for the French.

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I’ve found them to be tremendously helpful and it helps with my transmissions from my imagination to paper. I am also pragmatic as I identify each closed black matt book with white marker paint down the spines. Adding to my growing library of musings. Happy and content.

That was until I came across a Moleskine that fuses the functional with the artistic.

Check out the following covers commissioned and sold online by Modofly.

Moleskines as functional art. Very cool. Must have cool.

…but so far I have been paralyzed in my add-to-cart action by the sheer glorious range of choices on offer but my personal shortlist is featured below.

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The Moleskine (pronounced as mol-a-skeen’-a) is a notebook made with an oilcloth-covered cardboard front and back cover. The best one’s also have an elastic band to hold them closed, a sewn spine so they can lie flat when opened, an expandable pocket (for receipts n’stuff) inside the rear cover, a ribbon bookmark and rounded corners. That’s a Moleskine.

Some creatives that I respect can take or leave a Moleskine. Some prefer color as a creative tool. Paul Kenny, a dear friend of mine who is an Australian Events elder and currently serving as an executive director at George P Johnson is adamant that yellow legal pads are the go.

Why yellow?

Well it has been said that the color yellow is more intellectually stimulating.

And I guess from a practical perspective – the yellow paper when compared with white seems to produce a less ‘painful’ glare and is therefore ‘easier’ to write on. Perhaps. I don’t really know about that. I do concede that black ink on white paper in terms of contrast is certainly more harsher than perhaps black on yellow.

I’d read somewhere that creatives (including of academics and of course those from the legal fraternity who share/tell/create stories for a living) like yellow pads because over time white paper ages and becomes more yellowish in appearance. The thinking being that if it is already yellow then what is written on it has also aged or is ageless – depending on your perspective.

Personally I don’t like yellow legals pads for two very practical reasons. The traditional yellow legal pads are bound with red glue and as a result I am forever losing pages and the second reason, these days they are not as easily purchased as other stationary products. Tools should be easily accessible and always at hand. If not then they are not tools but toys. That’s my take on it… but I am adaptable.

The modern Moleskine products are assembled and stitched in Italy despite being printed in China. I don’t get that but there must be a reason not to print and bind it at one place… perhaps having an Italian association makes it easier to charge more… like other luxury products made in China and marketed in Italy and France.

Moleskines are stitched. This means I ain’t going to lose a page. Sure I’ve losta  whole book, but not a single page.

And I can purchase them at any good stationary and at most airport terminal news and books outlets. If you really want to quench your curiosity about these books – check out their website and the full range at Moleskine and drool.

But is a Moleskin essential to the creative process? Or for that matter a yellow legal pad? Perhaps we are simply guilty of indulging in the romanticizing of the creative process itself.

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No not that one… nor the one with the Salsa dipping sauce and Mojo Webb soundtrack… no. It is my Finnish pleasure.

I can’t recall exactly when I cam across this musical… umm.. phenomenon… and I can’t remember who introduced me to them but I am externally grateful. They always brings a smile to my dial and when the creative well is a little shallow, this outfit always seems to refresh and re-energise me.

They are a Finish Rock Band created by a Finnish (you’ll notice that I really like using the word Finnish where ever possible in this paragraph) film director Aki Kaurismaki (seriously that is his name, cool huh?) who featured in his Finish film cunningly titled “Leningrad Cowboys Go America” starring a fictional Finish progressive rock band with a taste for polka – the Leningrad Cowboys. Finished with laboring the Finish.

After the film, the band not expectantly took on a life of its own. Recording music, making videos and giving concerts. The band appeared in two other Aki Kaurismäki films, “Leningrad Cowboys Meets Moses” and “Total Balalaika Show”.

This second film featured the band in concert and for the first time with the 160-member Alexandrov Ensemble. It was in Helsinki and it was magic.

The Cowboys followed this up with a slightly smaller ensemble, about 70 odd Alexandrov member. They played at the 11th Annual MTV Music Awards in New York to an estimated global audience of 250 million people worldwide. Not bad at all.

This strange musical fusion of Finnish Art-Pop and Russian Military gave birth to some of the oddest cover renditions I have heard, but nothing more so than their glorious take of “Sweet Home Alabama” – the signature hit song from one of the most famous airplane crash band’s Lynyrd Skynyrd.

Check out the wacky glory of the Cowboys and the Alexandrov’s in action below.

About ten years after this concert film the Cowboys and the Ensemble got back together for a concert imaginatively titled “Global Balalaika Show“. And they were still popular! They have since toured regularly including private corporate functions… although I suspect seeing them perform without the Alexandrov Ensemble would be a little disappointing in some ways. For me anyway. The clash of stiff Cold War feeling military uniforms with the pop-art explosion of the Cowboys loud-jackets and Cirque de Soleil inspired pointed hair and shoes. It’s this visual and audible clash set to music that makes it all work so wonderfully.

As a general rule, the Leningrad Cowboys consist of eleven cowboys and two Leningrad Ladies. Their songs indicate a strong thematic preference for Genghis Khan, Russian folk standards, tractors and rockets, Led Zeppelin and the Beatles, and of course vodka.  Naturally.

That’s not to say that they haven’t tried their hand at more contemporary-ish songs.

The second clip embedded below is their version of that late ’90′s hit from punk-ish group Offspring. In some ways I like this song “Pretty Fly for a White Guy” more so than their other offerings. If for no other reason than it features the Ladies auxiliary of the ensemble opening the track by singing “Give It To Me Baby” in heavy accented English. Adorable and fun.

AND check out the way they have gone about staging the concert. Tiered stage levels and an elevated catwalk flown through and above the audience. Transferable to a memorable corporate environment? Yes sir.

The Leningrad Cowboys official site can be found overrrrr….overrr… here!

and the wonderful Russian Choir and Backing band is the Alexandrov Ensemble… and their site can be found……over….. there!

As a special added bonus for 168′ers – we have organized, kinda, for their entire site to be presented totally in Russian for a greater cultural experience. Awwww pretty.

Your most welcome.

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Some were voted because of significant popular culture reasons – like Jackson’s performance of Billie Jean at the Motown celebrations. This was the performance that introduced the world to the moonwalk and that glove. And of course it is an outstanding pop song with it’s driving baseline.

Love it almost as much as Smooth Criminal which introduced the anti-gravity foot lean dance movement. Sheer entertainment musically and visually that put many of it’s contemporaries of the time to shame. I’m talking about you Van Halen.

Others were unanimously nominated because they are plain and simple fabulous songs. Notably two of his earlier hits fall into this category -  Rock with You and Don’t Stop Till You Get Enough.

He was a very handsome man back then – young, black smiling, and with a ‘softness’.

Other songs were considered very good but the larger than life big budget of Black and White pushed it up the rankings and crowned Jackson as the undisputed Pop King of music video blockbusters.

You’ll note some songs didn’t make our top 5. Notably Thriller and Bad.

Sure – they were better than okay, sensational production values, and those group dance moves were something else buuuuut… well over time they didn’t seem to hold up on their own merits as well as the less ‘flashy’ efforts from Jackson. And Man in the Mirror and Dirty Diana were considered way too creepy, even for us fragile souls.

The number one track was selected because of it’s timeless quality, it’s sheer energy and groove, and as event professionals we well know that if you ever want to fill a dance floor quickly or lighten the mood – cue this track. It is our favorite.

The Top 5 Michael Jackson Songs

Number 5. Rock With You (1979)

4. Black or White (1990)

Number 3. Billie Jean (1982)

Number 2. Smooth Criminal (1987)

Number 1. Don’t Stop Till You Get Enough (1979)

SPECIAL MENTION goes to one of the best live performances with Jackson performing at the American NFL Superbowl with a ‘medley’ of his hits.

and in keeping with the Top 5 list – the best of The Jackson 5 with Michael up front.  “Blame It on the Boogie” (1978)

With thanks -Lean-to Image from Wikipedia, Rock with You courtesy of DailyMotion.com, Black and White from MetaCafe.com, Billie Jean from French site Wat.tv, Don’t Stop Till You Drop from MySpace Video, and all others from… you guessed it… Youtube.com.

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A good example is Jerome Murat, an Italian Mime. He is fabulous but virtually impossible to track down and book directly. We did but the exercise left us feeling like Indiana Jones and the Temple of Mimes. Was it worth it? Yes. Here’s why.

He’s unique. He connects and he engages with his audience completely.

He creates an emotional buzz.

About three years ago, Jerome performed on a European variety show and I understand won it. Pretty amazing for a mime and puppeteer… normally they are lynched or stoned well before they make it to a wider televised audience.

This particular performance has since become a global phenomenon, having featured on many appreciative websites around the world. Even though his performance has aged a little, it still impresses.

At the risk of presenting something ‘old as new again’ – we think his act is so good, so spellbinding and inventive, engaging and emotionally moving that it warrants an encore revisit.

Consider it a worthy lightning rod for further creative inspiration when your creative well starts to dry. A great act like this can make your event truly memorable.

We present for viewing pleasure – Jerome Murat as ‘The Two Headed Man’.

This videoclip courtesy of myspace video. Thanks Mr Murdoch.

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This video ‘mash’* has creatively cut together a number of period Jazz musicians together and married them to a funky psychedelic soundtrack. The results are great. Love it.

This sense of taking the old and reinventing with a fresh new take is very liberating and can be applied to all sorts of things. Reinvent a product or a service, perhaps a business process or even a brand identity – I suspect most things could do with a thorough ‘mashing’ from time to time.

A great ‘mash’ opportunity is the much loved and anticipated ‘happy-faces’ event video clips we are often asked to produce and run at the conclusion of incentive styled events. A ‘mashed’ approach could work really well here. But of course like most things, be mindful not to over do it as the impact of this stylized effect can be lost or become…well… annoying.

* This videoclip is apparently called a ‘mashup’.

I wasn’t sure what this was but have been reliably informed it is a technique where as number of different data sources are are brought together to produce an integrated result that was not the original reason for producing the raw source data.

Ummm okay… so ‘mashing’ is where a collection of video images are edited together as a running montage to a cool soundtrack…. new words old meanings. Man do I feel old.

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Sure, it’s comfortable, safe and I guess perfectly acceptable but eventually the aged but much loved couch starts to lose its sense of value.

If neglected, one invariably starts to consider other more appealing couches that offer more than just a functional legacy. Perhaps a more appealing, more contemporary, better conditioned couch that better fits our lifestyle and needs just that little bit better.

In our opinion, pretty much all businesses over time evolve into my Grandma’s couch.

And they keep evolving if neglected straight from the living room to the garage and in turn to the refuse tip weighted down by all the other items that had lost their appeal.

Of course this can be avoided by applying the mantra; you know the one – embrace change and evolve. Armed with this outlook, a collection of great ideas, and most importantly a sense of personal and organizational courage – you can re-envision Grandma’s couch. Revitalise and refresh it by considering where and how it could be better employed into the future, perhaps refurb it or better still apply a styling makeover.

The thing is, even with courage, the application of great ideas can be challenging. It is the nature of great ideas that they can be demanding. Ideas can be pushy and hard work but that’s kinda why they are so powerful and energizing for everyone involved.

Okay so perhaps your Grandma’s couch may not evolve into something way cool. Like a clunky Sony cassette walkman into an intuitive stylish Apple iPod or a telephone handset morphing into a next to no cost communication experience via Skype – but it might very well become the very best and most appealing couch around. Couch couture.

Let’s face it – we all like to sit down. If it means sitting down with a couch (or business) we already have a pre-existing relationship with or with a new impersonal one that doesn’t yet quite mould to our preferences for… well sitting – then I for one will take Grandma’s facelift couch every time.  Same with like-minded businesses who keep their appeal with great ideas.