
Recently FACTOR168 Creative Event Company founding partner Darren Kerr was approached by leading meetings and events magazine Mice.Net Australia for his expertise on what it takes to really deliver sensational events within Asia. The article he wrote titled "Creating Great Events in Asia" was published in the June 2010 issue as part of the International Special Events Society experts column and is reprinted here.
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Social Media - it seems it's everywhere now.
In terms of the design and production of events - both public and private, it has become a mission critical tool in terms of building interest and anticipation as well as leveraging on branded communities.
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Celebrity New York wedding planner David Tutera has found himself in a spot of PR bother. A number of newswire reports claim he took more than AUD$224,000 from a Singapore couple in return for his creative expertise but didn't actually show up at the event.
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It has recently been reported in the Australian Special Events Magazine and the current issue of Mice.net, published on behalf of the Meetings Events Australia association, that the Sofitel Hotel in Brisbane has elected to introduce a new $75 ‘venue access’ fee to external audiovisual companies. Is it a big deal?
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Sometimes the most unlikely stars are not those standing front and centre with the top billing but rather those toiling away in the background with great joyful conviction and gusto. It’s all about a positive attitude and being in the ‘now’… oh and being a tad shameless can’t help.
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