Anyone working in events knows – it is a business of hurry hurry wait wait wait hurry hurry hurry oh dear lord hurry and… wait. It’s the nature of the beast.

Well the following Apps may help you to pass some time, refresh yourself and keep you focused, sharp and not bored. We present the top gaming and creativity apps for Event Professionals as certified by the FACTOR168 Creative Event Company crew.

Gaming

Entertainment in the form of ‘games’ on smartphones is pretty optimistic when compared to the sensational experiences delivered by the consoles such as PS3 and XBOX360 but there are some games that have proven handy while sitting in a taxi, or at the airport, or even in the waiting room of a CEO who has incredibly poor time management skills (or is just plain rude). Settle…

Unlike other iPhone Apps, there is a wide scope of games sitting on phones but these four seemed to have rated highly with the team. Interestingly enough of the four only one is free – and two of them are in fact the most expensive Apps purchased.

Perhaps in terms of moneterizing smartphones there is something in this after all!

• FaceFighter – The cool thing about this little game is that you can photograph a colleague (face straight on is best) and simple then place his or her face within your ‘foes’ face. Then proceed to kick and punch 8 different types of fluids out of them. Personally I haven’t felt compelled to change the face of one of our more annoying vendors for some time and at $1.99 has proven to be a bargain!

• Bubblewrap – This really is what you think it is. Just sit back and pop bubble wrap to your heart’s content. Oh and it’s free… the only thing we’d recommend is to throw your phone to mute as the sound of popping will eventually turn someone in the office into a ball of fury… and talking of fury…

SF IV (StreetFighter) – This is game is an extension of that old classic from Capcom. You fight against one opponent after another in various ‘exotic’ scenes. It was advertised as having had a make ovr but I can’t see it.

Same characters, same scenes, and most of the controls and special moves are same same. For $9.99 it’s pretty overpriced but it does deliver on providing instant entertainment while commuting so whaddya’ want? The little angst ridden dialogue pieces in between challenges are pretty funny.

• Real Racing – Of all the Apps, this is the second highest in cost – $4.99. Unlike SF IV it delivers and then some. I have to confess when I was shown this app I dismissed it as being kinda dumb for a smartphone but it actually really works in this medium. The nice thing is that if you have WiFi access, you can compete against others and yourself in leagues… kinda cool although at the end of the day it is a car racing around and around the same series of tracks. I suspect the love affair with this app will drop away quicker than others but until then vroom vroom!

Some kinda cool Creative Apps

• Idea Stimulator – The Idea Stimulator was developed by a leading creative evangelist in Australia, Nigel Collin. A friend and fan of the FACTOR168 team.  Nigel started many many moons ago as an actor, found himself in demand as a corporate events master of ceremonies before attending The Disney Institute’s Organizational Creativity course (the same one that one of our founding partners Darren Kerr also attended), found the mouse, and from there developed some seriously effective, inspirational, and powerful creativity tools. This is the iPhone App version of one of his popular business management books and it works really well. And priced at $1.19, yeah I know it’s a kinda strange number, it is really great value from Australia’s guru of creativity and recent TED star.

• Thought Leaders - This is super interesting… not sure as an App… but do check out their website.

Jac Bowie Burlesque – Despite the overt advertorial nature of this App, we just like it. This stylish lady is a smart cookie who has transformed herself from a flight attendant to the Queen of Burlesque in Australia and by all reports is in the process of taking over the world through her business endeavours. If nothing else, it serves as an interesting example of monetizing a business. And let’s face it… a little burlesque in a show is always good fun if it’s the right audience.

• PhotoTropedelic – This is sheer indulgence and was a recommendation by a pal through a pal via Facebook (welcome to 2010!) and on a whim we purchased it and it’s turned out to be our all time top App. Priced at $1.99 it’s well priced and we recommend this to anyone who has a passion or even a passing aesthetic interest in POPart style of design. Some quick examples of what it can do are below…. cool huh?

Source Notes:

if you’d like to read the original Best iPhone Apps for Event Professionals – click HERE.

All these Apps can be found at iTunes and we are sorry to all the Blackberry and Nokia users… but it seems we are an iPhone business by individual choice.

FACTOR168 Creative Event Company

Creative. Strategic. Tactical.

Sensational Events through Powerful Experiences.

The top of the pop Apps that all iPhones should ship with are, in no particular order of preference, the following:

AccuWeather (wet weather contingency), Twitterific (keep up to date in bite size data packets), Facebook (check out whats up with your people), Skype (for talking to your people long distance), Linkedin (keeping your professional profile in the minds-eye), FourSquare (where is everyone else right now), and the electronic ideas scrap book in the form of Evernote

All the other Apps that most iPhone users should have on-board.

In no particular order we also recommend Alarm Clock, the News gathering at one spot portal of NewsOneLite – you’ll quickly realize like us that most ‘newspapers’ run the same news just under slightly different slug-lines.

We also like ‘Studio 54′ inspired Battery LED app which tells you in a trippy visual way how much power your phone has got in it depending on your future use.

The app Bump is a really cool idea although we have to confess that we know of NO ONE who has actually used it.

However almost everyone who works within the international environment seems to use XE Currency which is really good. The desktop version also has a tool for calculating overseas expenses which is mana from heaven.

Another handy app is Free Wi-Fi – a quick email sync at no or little costs. Bless.

All these Apps are Free with the exception of the Alarm Clock that has gone Pro. This Pro version will set you back a whole .99c but in return you can wake up to The Steve Miller Band’s ‘Fly Like An Eagle’ (or a song of your choice that you’ve pre-loaded) which is much more civilized than the BLEEP BLEEP BLEEPing version.

Kinda handy tools

These four Apps are free although we suspect that the sensational Dropbox will be the first to start charging a fee for their services. Really hand app for anyone who comes across lots of stuff in their day on the web but doesn’t have the time to read or review right there and then – easy, just drop it into your box. Probably better suited for your laptop but still you never know, and it will sync.

The other three are just plain handy. Ever wondered what to do if bitten by a snake? Before passing out from the shock, click on your wikiHow app and all things will be revealed.

The SitorSquat app is very American-centric but then it’s development was ‘sponsored’ by Charmin who are huge in the States when it comes to toilet paper… nice synergy there. The future usefullness of this sort of app is dependent in part by the data that users contribute to and certainly within Australia and Hong Kong it is… well spotty at best. Still… if your travelling and can’t find a restroom, it certainly couldn’t hurt to have this on hand.

The last handy tools app should really just come loaded on with the iPhone and perhaps with the new model it will. Some really nice Backgrounds for your iPhone can be found here. Oh and it’s free which is a good price.

Communications

FakeCaller – Free and yet Priceless. This App is often referred to as the Dating Parachute and employed as part of one’s Meeting Exit strategy… come on – like you never wished you’d had this at one of those hideous committee meetings where everything needs to be debated. Bam! That’y my man Tommy White – must take it!

The two other communications Apps that are popular are Meebo and another free app called WhatsApp To be honest we are not 100% sold into either but we are run them for different reasons.

We use Meebo as a instant messaging dashboard of choice off our PC’s. It’s big drawcards is that it allows you to IM with people regardless of their own messaging preference provider. One person could be on yahoo, another on gmail, other son hotmail or even meebo itself – and you can chat across these proprietry domains. Cool.

WhatsApp was recommended to us as a handy way of IMing over iPhone… seems to be replicating the IM element of Skype and some people we’ve invited to communicate via this app have been successful and others not. Hmmm… this app may not be long for our phones me thinks.

Hope you’ve found this list and quasi reviews handy – if you have any you can recommend please let us know.

The second part of this post can be viewed here.

FACTOR168 Creative Event Company

Creative. Strategic. Tactical.

Sensational Events through Powerful Experiences.

Some were voted because of significant popular culture reasons – like Jackson’s performance of Billie Jean at the Motown celebrations. This was the performance that introduced the world to the moonwalk and that glove. And of course it is an outstanding pop song with it’s driving baseline.

Love it almost as much as Smooth Criminal which introduced the anti-gravity foot lean dance movement. Sheer entertainment musically and visually that put many of it’s contemporaries of the time to shame. I’m talking about you Van Halen.

Others were unanimously nominated because they are plain and simple fabulous songs. Notably two of his earlier hits fall into this category -  Rock with You and Don’t Stop Till You Get Enough.

He was a very handsome man back then – young, black smiling, and with a ‘softness’.

Other songs were considered very good but the larger than life big budget of Black and White pushed it up the rankings and crowned Jackson as the undisputed Pop King of music video blockbusters.

You’ll note some songs didn’t make our top 5. Notably Thriller and Bad.

Sure – they were better than okay, sensational production values, and those group dance moves were something else buuuuut… well over time they didn’t seem to hold up on their own merits as well as the less ‘flashy’ efforts from Jackson. And Man in the Mirror and Dirty Diana were considered way too creepy, even for us fragile souls.

The number one track was selected because of it’s timeless quality, it’s sheer energy and groove, and as event professionals we well know that if you ever want to fill a dance floor quickly or lighten the mood – cue this track. It is our favorite.

The Top 5 Michael Jackson Songs

Number 5. Rock With You (1979)

4. Black or White (1990)

Number 3. Billie Jean (1982)

Number 2. Smooth Criminal (1987)

Number 1. Don’t Stop Till You Get Enough (1979)

SPECIAL MENTION goes to one of the best live performances with Jackson performing at the American NFL Superbowl with a ‘medley’ of his hits.

and in keeping with the Top 5 list – the best of The Jackson 5 with Michael up front.  “Blame It on the Boogie” (1978)

With thanks -Lean-to Image from Wikipedia, Rock with You courtesy of DailyMotion.com, Black and White from MetaCafe.com, Billie Jean from French site Wat.tv, Don’t Stop Till You Drop from MySpace Video, and all others from… you guessed it… Youtube.com.

FACTOR168 | Creative Event Management Company

We came across this clip from the Today’s Big Thing and thought you might really enjoy it just as much as we did and do.

The clip presents a television performance by a South Korean lounge band – and everyone seems to be on the same safe and dull ‘musical page’ until you notice the drummer in the background. He is having a a ‘wow’ of a time…

A star performer will always shine no matter where he or she sits within the ‘band’.

* Drum image courtesy of Lilguitar – fabulous images.

FACTOR168 | Creative Event Management Company

Consider this if you are in anyway fragile, remotely prudish, or just not too keen on the French or watching people walking a lot.

For the rest of us – here is a great music track with a catchy driving beat and addictive chant like lyrics supported by a very simple concept and memorable vision.

In brief – a series of girls take turns striding down a series of streets in Paris, relieving each other relay style with Dylan-esque lyrics repeatedly masking out their genitals. Okay then.

Sure sure there is a certain degree of titillating shock value to be found here I guess but I’d counter that in this day and age… it isn’t actually all that shocking. Just enough ‘shock’ I’d imagine to ensure it reaches a global audience. The fundamentals of viral marketing appear to be all ticked here (let’s face it – this very post is testimony to this) ensuring a greater enhanced profile for this band.

As evidenced by their extensive touring now being undertaken it seems to be working out just fine for them… and having good music in my humble opinion certainly can’t hurt.

Artistically there is a lot to like about this project. It’s smart and simple.

And I love the effortlessly smooth transitions the ladies perform between each other. To be honest, I didn’t even see the first relief girl enter the scene until her dress came up.

From a purely commercial point of view, what I really love about this project is that for a relatively modest budget outlay – an allocation for a camera mounted vehicle or motorbike (or even a scooter), talent fees, and a reasonable block of edit time, this almost no-cost exercise has delivered a great result with huge ongoing potential for the band.

It is fair to say that this particular approach is not for everyone or for every business. But this notion of creating a strong vibe through an experiential event staged within the public arena is well worth considering for some.

It can certainly ensure media coverage. It can generate genuine word of mouth buzz  around the brand or product. It can seriously elevate profiles through the ‘compounding magic’ of viral electronic marketing.

A number of things to be mindful of in considering this style of experiential marketing. Safety above all else.

If staged in the public space and your undertaking a guerrilla approach like this clip – then speed and surprise are everything. If not, expect to either be shut down very quickly or even worse – public reactions may be much more studied and contrived and let’s face it this isn’t so hot. Forced moments invariably consign video productions to the edit suites as a ‘fix-it-in-the-edit’ casualty. Suddenly there’s CGI everywhere and a budget bled out all over the floor.

Other elements to consider are -a practical budget and a strong sense of what is ‘appropriate’ and what isn’t in terms of general public sensibilities and brand identity.

You’ll also need a seasoned experiential events partner to help produce, navigate, and execute the project at hand to ensure maximum value and impact is achieved from the ‘moment’.  Of course, above all else, you and your organization will need to demonstrate courage and conviction.

The music clip is not so surprisingly called “Baby Baby Baby” and is courtesy of the bands myspace website – Make the Girl Dance

FACTOR168 | Event Management Company