Having recently finished a lengthy consultation engagement to refresh and restructure the Uniplan Hong Kong events business and provide leadership to their Greater China group, FACTOR168 Creative Event Company founding partner Darren Kerr was asked which project left the biggest impression. He nominated an international media event on behalf of the Walt Disney Company in Korea.

Mister Midnight, a pal of FACTOR168 Creative Event Company, sent us a link to an outfit that is producing a ‘trompe-l’oeil’ styled wall and door stickers that provides a sensational 3D-ish effect. At first we were a tad skeptical but they are actually really cool.

Every year the American’s stage the Super Bowl…

I understand there is some Gridiron football involved and apparently today the New Orlean’s Saints had a famous win… but for the rest of the western world, the superbowl is all about the sideshow event – commercials.

Some fellow called Ralph Waldo Emerson is often credited as saying “Build a better mousetrap and the world will beat a path to your door”. Designing memorable events that deliver with impact is not unlike this.

A TVC celebrates Virgin Atlantic’s 25th anniversary is fabulous in terms of being on-brand, fun, and memorable.