Recently FACTOR168 Creative Event Company founding partner Darren Kerr was approached by leading meetings and events magazine Mice.Net Australia for his expertise on what it takes to really deliver sensational events within Asia. The article he wrote titled “Creating Great Events in Asia” was published in the June 2010 issue as part of the International Special Events Society experts column and is reprinted here.

Close Rubber Ducky, you’re the one, You make bathtime lots of fun, Rubber Ducky, I’m awfully fond of you; (Woo woo be doo) Seriously who doesn’t like Rubber Ducks. In fact according to some – Rubber Ducks and Fundraising Events are a perfect match!

Okay. Sure. It’s a little dated now but it still resonates and that’s a sign of an effective marketing campaign. This 200 second ad, commissioned by Samsung to promote their LED product sees woolly creatures ‘manicured’ into position to create a living billboard. All good fun.

Recently we touched on the application of themes as an effective means of granting an event an instant identity. Themes carry with them a host of rich preconceptions and associations that can assist you in developing your event look, your styling approach and your programming. Slogans and sayings also work well in this regard.

There’s somethign about the word ‘Albertan’ that just cracks me up. It’s just such a strange sounding name that makes me think of 1950′s SCi-Fi writers, Monaco Royalty, and icecream biscuit sandwiches. Chomp!