The ‘Vendor Client’ video has been around for sometime, half a million viewers in it’s first 14 days being posted some two years ago but it still resonates as strongly today as it did back then. Perhaps understandably this is the case more so with freelancers, SMEs and boutique outfits such as us then the [...]

Occasionally we’ve been accused of sticking our heads firmly in it, fair call, however we’ve also found ourselves playing with sand within an event context.

Recently FACTOR168 Creative Event Company founding partner Darren Kerr was approached by leading meetings and events magazine Mice.Net Australia for his expertise on what it takes to really deliver sensational events within Asia. The article he wrote titled “Creating Great Events in Asia” was published in the June 2010 issue as part of the International Special Events Society experts column and is reprinted here.

Close Rubber Ducky, you’re the one, You make bathtime lots of fun, Rubber Ducky, I’m awfully fond of you; (Woo woo be doo) Seriously who doesn’t like Rubber Ducks. In fact according to some – Rubber Ducks and Fundraising Events are a perfect match!

Okay. Sure. It’s a little dated now but it still resonates and that’s a sign of an effective marketing campaign. This 200 second ad, commissioned by Samsung to promote their LED product sees woolly creatures ‘manicured’ into position to create a living billboard. All good fun.