Recently a ‘Tips for Event Success’ was contributed to the September MICE Biz supplement of the South China Morning Post – the premier English language newspaper of Hong Kong. And before we forget – a big shout out of thanks to FACTOR168 fan Pru at Sinclair Communications for the editorial opportunity. Your fab!

A quick post on an experiential marketing event staged for IKEA that if nothing else generated some major viral activity and online youtube hits (and this post I guess) but to be frank, I am not sure what the messaging point of it actually is. The premise… or as they put it – the ‘experiment’ was to release 100 regular cats into an IKEA store overnight and see what happens…

This will be one of shortest posts ever. Cue applause. We have nothing more to say about this clip other than it seriously rocks. The clip called ‘FIRESTORM’ is pretty super cool and we think that this technology and effects are just screaming out for integration within an event experience el’pronto monchombos….

An old colleague was reading the International Herald Tribune this week, and was curious to read the report “Too much information? For a wired life, a rewired brain”.

How to achieve balance with events.
Having produced events within Australia, the UK, US, and across Asia for the past two decades, there is no question that there are two very distinct event production styles at work within Asia – an Eastern and Western style.