When we go about creating a powerful event experience - we always reach out to our massive iTunes library to stoke the fires of inspiration. Music for us often drives the overal event approach either directly within the program itself or indirectly through lubricating our muse. Problem of course is that our music references are kinda limited to what we have and what's recommend to us... till now.

Recently a 'Tips for Event Success' was contributed to the September MICE Biz supplement of the South China Morning Post - the premier English language newspaper of Hong Kong. And before we forget - a big shout out of thanks to FACTOR168 fan Pru at Sinclair Communications for the editorial opportunity. Your fab!

A quick post on an experiential marketing event staged for IKEA that if nothing else generated some major viral activity and online youtube hits (and this post I guess) but to be frank, I am not sure what the messaging point of it actually is. The premise... or as they put it - the 'experiment' was to release 100 regular cats into an IKEA store overnight and see what happens...

This will be one of shortest posts ever. Cue applause. We have nothing more to say about this clip other than it seriously rocks. The clip called 'FIRESTORM' is pretty super cool and we think that this technology and effects are just screaming out for integration within an event experience el'pronto monchombos....

An old colleague was reading the International Herald Tribune this week, and was curious to read the report "Too much information? For a wired life, a rewired brain”.