"The most important thing about having goals is having one."

- Geoffrey F Abert
The Factor168 Pen

Founding Partner

Darren Kerr is a founding partner of FACTOR168 Creative Event Company and Asia Pacifics foremost business theatre raconteur.

In demand as a much sought after business communication professional. Darren has been actively engaged as a Creative Director, Executive Producer, Show Director, Storyteller, and Experiential Marketer in the creative design and delivery of innovative and engaging live communication programs, strategic marketing, authentic brand experiences & integrated digital solutions for a broad range of clients.

Producing impactful live communication and digital marketing programs, he draws on his great depth of business theatre fundamentals and strategic marketing expertise – showcraft technique, collegiate management skills, targeted program design creation, eclectic styling senses, creative storytelling – to achieve powerful results.

He is well regarded for producing distinctive experiential marketing programs. They effectively address key strategic communication objectives, on budget and on time, through the creation of memorable brand experiences – regardless of complexity and scale.

Darren Kerr has produced across Australia as well as staging quality events within Asia Pacific including Bangkok, Siem Reap, Macau, Singapore, Bali, Shanghai, Beijing, Seoul, Fiji, Tokyo, and Hong Kong. He has also consulted on the creative direction of corporate events held in London, Paris, Istanbul, and Las Vegas.

As a seasoned industry veteran, Darren has built an impressive experiential marketing portfolio with valued clients drawn from Australia, USA, UK, and Asia. These have included Swire, GEG, Qantas, Amway, Novell, Oracle, Prudential, Microsoft, Huawei, EMC, Clinton Global Initiative, UBS, Ford and Audi. He has also worked on the delivery of signature events such as Openworld, TechED, Presidents Challenge, and Asia Pacific Cities Summit.

He regularly works for and supports much larger business communication agencies in addition to caring for his own longstanding clients.

In recent years he has also broadened his professional business communication offering of strategic, creative, and tactical design and delivery of in-person and online brand experiences to also encompass the seeding of corporate creative cultures and brand management services as a keynote speaker and masterclass facilitator. Complementing this is an increasing number of articles published and industry commentary sought from regional media including CEI, South China Morning Post, Pata Compass, TTG MICE, and Asia Mice.Net along with it’s sister publication within Australia – MICE.Net

Feel free to contact Darren or any of the team at anytime to discuss your next event – he loves a chat,we love a chat, and we all love a challenge.

FACTOR168 Creative Event Company draws the uh err 'Line'

LinkedIn Profile for Darren J KerrTestimonials for Darren Kerr and FACTOR168 Creative Event Company can be read at  LinkedIN.