“OK GO” + Rube Goldberg = Masterful Visual Event!
We love everything about the artwork of Pulitzer-winning artist Rube Goldberg and his ‘invention’ cartoons.
It is manna to anyone with a creative bent and a sense of curiosity and invention – of looking at things differently.
During his career as a newspaper cartoonist – his legacy was his ‘invention cartoons’ where he looked at inventing incredibly elborate machine inventions to perform simple tasks such as pencil sharpening, or washing windows, avoiding bill collectors, peeling apples, putting toothpaste on a toothbrush. He was about creative problem solving in unconventional ways and having a lot of fun in the process .
Since his passing in 1970, his creative approach has continued to be celebrated in the form of his postcard format book called the “Rube Goldberg’s Inventions”.
IN essence these inventions over engineer very simple tasks in a very very complex fashion and usually features a series of chain reactions.
The Perdue Univeristy, Indiana USA, started the annual Rube Goldberg Machine Contest (RGMC) in 1987 and the results have been creatively intriguing and always entertaining in terms of human ingenuity. The name of the game is to solve a problem in the MOST CONVOLUTED AND COMPLICATED MANNER POSSIBLE.
Now when you to take this Goldberg approach and mesh it with a very creative and quirky musical group OK GO – the result is a masterful visual and audible event. Memorable and fun.
OK Go’s song This Too Shall Pass” and it’s Rube Goldberged all the way. Enjoy.
Hope you enjoyed that as much as we did.
Of course this is not the first time this musical group have delivered on a memorable video clip experience.
A previous music clip, very very simple in execution and concept, was superbly delivered on the back of some fabulous choregraphy using treadmills. The clip is called “Here It Goes Again”.
OK Go – Here It Goes Again from OK Go on Vimeo.
Just fabulous… Rube Goldberg and OK Go… fantastic. The applications within the special event environment in terms of team building, in regards to stage showcraft, out-of-the-box thinking and creative innovation is wide ranging and excites the heck out of the FACTOR168 team and never fails to recharge our mojo.
Now for some Goldberg trivia.
Some Goldberg trivia – Rube Goldberg’s machine inventions were the inspiration for the much loved classic board game “Mouse Trap“. Compare his artwork, compare the board game… yeah, you can see it too huh?
PLUS in 1931 the Merriam-Webster dictionary adopted the word “Rube Goldberg” as an adjective defined as accomplishing something simple through complex means.
Source Notes: More on the creative world of Rube Goldberg and for more music got to OK GO.
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