Happy Chinese New Year
One of our clients we contract to is a global live communications agency with a significant presence within the exhibition services sector and a growing presence within the design/delivery of events. Uniplan – German ownership, heavy China presence. They do nice work.
In a short number of weeks we will have said goodbye to the Year of the Ox and will welcome the Year of the significantly cooler Tiger. Grrrrrrrowl.
So with that in mind, we simply couldn’t resist sharing this festive image produced by the talented artisians within the Hong Kong office following Germanic ‘enigneering’ input.
Sure it is odd. But I kinda like it. It strikes a really nice balance – adhering to the organizations CI expectations while still injecting a strong sense of fun and energy. Memorable.
We have a great deal of affection for this East-West fusion company and how it arm wrestles with it’s cultural dual identity.
And on that note – we wish one and all a Happy Chinese New Year!
Image courtesy of Uniplan and their annual email blastout.
wow. you’d really wanted orange juice after all that effort LOL! I like it.
China runs on Red Pockets. Fact.
odd.