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Australian Event Awards – Winners

Australian Event Awards – Winners

As a finalist at the 2010 Australian Event Awards – we are delighted to congratulate David Atkins Enterprises for deservedly taking out the Best Export category with not one but two world class public events – the Winter Olympics and Shanghai Expo. In addition – David Atkins was also awarded with a lifetime achievement gong for his extensive work within the events and entertainment fields over the past few decades. Well done.

Congratulations also goes to all the other winners and finalists and particularly to FACTOR168 Creative Event Company supporters Peter Noble, Annika Oman and all the rest of the hard working gang at the Byron bay Bluesfest who not only took out the ‘Best Cultural or Arts Event’ award but also won the grandaddy award of them all – the ‘Australian Event of the Year’.

The following are the snapshots of FACTOR168 Creative Event Company as a finalist and along with overviews of DAe and Bluesfest. Based on these alone, it’d be fair to say that the Australian events industry remains strong and vibrant to say the least!

Australian Event Awards - BEST EXPORT finalist FACTOR168 Creative Event Company

FACTOR168 Creative Event Company is a proud boutique Australian event agency that spends the majority of its commercial focus and activities in promoting and celebrating the Australian event industry abroad with the exportation of Australian creative, strategic and tactical event services and innovations throughout Asia and beyond.

As a company FACTOR168 delivers on a broad range of B2B and B2E events within Asia employing and exporting not only Australian technical production expertise but also the engagement and promotion of Australian performing artists within the corporate events field.

The exportation of Australian event excellence has come in the form of industry consultations for a number of Asian based event agencies and the provision of Australian event expertise for a broad range of clients that have included UBS and The Walt Disney Company in destinations such as Hong Kong, Shanghai, Siem Reap, and Seoul.

In addition, the company was very proactive in the promotion and celebration of Australian event capabilities and the fostering event innovation through organizational participation such as board membership within ISES Hong Kong and with industry articles published online and within event trade magazines including CEI and Mice.Net.

The company also promotes Australia as a desirable events destination and is well positioned to service international clients that desire sensational events through powerful experiences within Australia.

Best Export Winners - David Atkins Enterprises, FACTOR168 Creative Event Company runners-up

In the first half of 2010 alone, DAE single-handedly delivered the world’s two largest live events in scale, spectacle and entertainment. DAE created and produced the Opening, Closing and Victory Ceremonies of the Vancouver 2010 Olympic Winter Games, which took place in February 2010. Within two months DAE followed on the heels of this success by creating and delivering the largest multimedia show in world history, for the Opening Ceremony of Shanghai 2010 World Expo – the largest World Expo since its 1851 inception. From Olympic to Expo, Vancouver to Shanghai – Australian company David Atkins Enterprises has raised the bar in global live event production.


Vancouver 2010 enabled DAE to use the Ceremonies as a platform to tell Canada’s story to the world, defining the way ahead for Canada and its watching public of more than three billion people worldwide. The broadcast of the Opening Ceremony of the Vancouver 2010 Winter Games remains to this day the most watched television event in Canadian history, the most watched non-US Olympic Ceremony within the US, and one of the top three most watched Olympic Ceremonies in world history.


The first overseas company invited to independently create and produce an iconic event within China, DAE worked closely with Chinese cultural authorities to deliver a Ceremony that showcased China, and the great city of Shanghai, to the world. DAE’s Opening Ceremony in Shanghai set numerous world records, such as the biggest LED screen ever made, the largest searchlight installation in the world and one of the largest pyrotechnic shows ever created. The 30-minute Outdoor Show took place on a 3.4 km stretch of the Huangpu River in central Shanghai over buildings, bridges and bodies of water.

Australian Event of the Year - Byron Bay Bluesfest

Bluesfest has grown to be one of Australia’s premier music festival events. Held annually for the last 21 years over the Easter long weekend, the 5 day musical extravaganza attracts people from around the World and across Australia to the North Coast of New South Wales, Byron Bay.

From humble beginnings in 1990 attracting a modest audience size of 6,000 music lovers from around the country, Bluesfest has steadily developed its reputation of excellence amongst musicians and concert goers nationally and internationally throughout its 21 year history.

This years Bluesfest celebrated its 21st Birthday and the opening of the new purpose built site at Tyagarah Tea Tree Farm (10mins North of Byron Bay).

The Sun was shining and the laid back blues festival vibe was in full swing, with over 80,000 attendances across the 5 day Blues and Roots extravaganza.

Patrons were welcomed to the new site, to a massive array of the best blues, roots, folk, soul and world artists. This years headlining artists included Jack Johnson, Crowded House, Buddy Guy, Gipsy Kings, Roger Hodgson from Supertramp, RocKwiz, Orquesta Buena Vista Social Club, The Fray, Angus and Julia Stone, Lyle Lovett, Jeff Back and many more.

Source Notes:

The final winners and finalists along with their individual snapshots can be found here and here.

DAe website can be found here and the fantastic Bluesfest can be enjoyed here.

FACTOR168 Creative Event Company delivers creative, strategic, and tactical event management services throughout Australia and across Asia.

Sensational Events through Powerful Experiences – www.factor168.com

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