Virgin Atlantic 25th
A TVC celebrates Virgin Atlantic’s 25th anniversary is fabulous in terms of being on-brand, fun, and memorable.
It is grim. It is 1984. The Gordon Geckos are on the loose. Everything is beige.
Britain’s miner strike, big teased hair, asteroid video game (loved this thing along with the sitdown Pacman), brick mobile phones, vinyl records, leopard prints, Maggie Thatcher lurks behind the scenes and the Cold War Cowboy is at work across the Atlantic. Travel is chorelike and sucks.
Cue the Frankie Goes to Hollywood inspired soundtrack and out stride forth the Virgin Atlantic glamourzillians in their fitted bright red uniforms and sexy stilettos – cutting a swath through a sea of tired beige. Ruby Cool. Very Ruby Cool.
Yup. Based off this ad alone, I’d want to change airlines too. The promise of an attractive branded experience over a simple transactional service can be very powerful. Well done Virgin Atlantic.
the downside with Virgin ad’s is that I always feel so not cool enough… like the guy playing the asteroids machine…
your right Ross but they have really done well staking out this part of the mindspace. I was reading in one of the trades that Virgin Atlantic was one of the few, very few… as in the only airline working North America actually making money and building share. I guess it’s all about finding your identity and being consistent and authentic in how it is managed and presented.