‘There’s no crying in Baseball!’
Recently we touched on the application of themes as an effective means of granting an event an instant identity. Themes carry with them a host of rich preconceptions and associations that can assist you in developing your event look, your styling approach and your programming. Slogans and sayings also work well in this regard.
Consider branding slogans such as ‘Nike = Just Do It‘ or ‘, Compaq (HP) = Inspiration technology‘, ‘Nokia = Connecting People‘ or ‘FedEx = Absolutely, positively overnight‘. With amazing economy, they capture the essence of each companies personality, project their unique selling point, and are universally recognized within the marketplace.
A good event name and in turn theme should do exactly the same thing – present and project personality and purpose.
With the instant recognition that comes with famous movie one liners, they too can also serve as a creative resource starting point when developing an event identity.
Two one liners that I like to drop into conversations with work colleagues and family alike are – whispering in a knowing way that ‘I See Dead People’. And falling dramatically to my knees, arms outstretched to the sky and screaming ‘Stttte-lllllllla!’ Care should be exercised when delivering this when receiving the bill or check in a restaurant. It is not appreciated as a general rule by anyone.
I am also mindful of not sharing these movie inspired one liners around my significantly better half. It would seem that my wife no longer is blessed with a sense of humor. Along with a new facial tick whenever I am in the house. She also objects to the sound of me breathing while I sleep. But enough about me.
Check out this compilation as it counts down in 200 second the 100 top movie one liners. It’s really interesting to note how many of these have now become a firm fixture in our day-to-day language.
Good fun and a great source of ideas for building a marketing campaign from. And yet…
I am a tad disappointed.
This compilation missed the two all time favorites.
Despite the huge number of Jack Nicholson appearances there was no ‘You Can’t Handle The Truth’. And the famous line taken from the last Tom Cruise movie, before he really lost his mind, didn’t make the list. My wife likes using this one. Let’s not go there. She is lovely, she just has shockingly bad taste in her men… thank goodness.
