A San Francisco digital agency called Opod has a microsite called Opodsketch. Artists are encouraged to upload their sketch for others to view… a digital art gallery that is so crazy-cool because you actually get to view each creation as it is being drawn… in super fast time. Cool. Very Silvery Cool with Sparkle Bits.

This is a personal favorite from the current featured gallery.

If that doesn’t stoke the creative embers into a roaring fire of creativity nothing will.

Okay, got the creative fires roaring but from a live communication perspective how would this work. Good question.

Answer – many different ways.  We’ve employed similar artist-at-work techniques within public event spaces and have found it to be very impactful. The scope here is broad, from chalk on footpath artists, painters at easels, tagging spray painters to sculpturers. All on brand.

People really enjoy watching and participating in the creative process at work and this is particularly the case for corporate and invitational events.

From sandcastle making competitions in a hotel foyer, ice sculptures being formed in spectacular action, perhaps a brigade of roaming cartoonists descending on guests intent on creating an ‘impressions’ gallery.

There is no question that if managed well, this artist-at-work technique can provide a memorable thematic thread that can link a series of event moment together as one overall experience.

During a recent financial conference we had an artist-at-work and as guests returned from a coffee break and saw him onstage and his efforts projected to the event site screens – they were mesmerised. This then evolved into the next presentation about perceptions… and for this specific project we revealed the artist as a ’speed-painter’. With a rock’n'roll soundtrack, a series of spinning canvas frames, and unexpected audience participation – the audience went wild. Engaged. Message delivered. Big Tick.

Another fun technique we’ve employed with great results – specifically within expert panel discussions, is the use of a guest cartoonist providing real-time cartoon inspired editorials of the discussion as it develops.

Naturally an artist-at-work should be deployed strategically according to the event, the event program, the event tone and identified communication objectives.

For more of this amazingness - grab a mug of your fav’ brew, settle back in your chair, and then with single minded purpose – click on over to odosketch and be prepared to lose some time marvelling at the efforts of some amazing artists at work. Very cool. I like it.

FACTOR168 | Creative Event Management Company

* And for those that want to give it a go themselves – go here for mad sketching!

Article By Andrea Murphy