Smirnoff Ice – East Coast Partay
Sometime ago the Vodka goliath Smirnoff undertook an online campaign through their web portal promoting their new premium premix cooler – Smirnoff Ice.
We really digged this clip as it had all the right ‘mix’ of components that translated into a good communication experience. Strong characters, a good storyline, a strong sense of humour, a fresh take of pop culutre (preps rapping!) and above all – much like the product – it was all good fun.
Enjoy. But of course in moderation.