"Human history is, in essence, a history of ideas."

- H G Wells
The Factor168 Pen

Smirnoff Ice – East Coast Partay

Smirnoff Ice – East Coast Partay

Sometime ago the Vodka goliath Smirnoff undertook an online campaign through their web portal promoting their new premium premix cooler – Smirnoff Ice.

We really digged this clip as it had all the right ‘mix’ of components that translated into a good communication experience. Strong characters, a good storyline, a strong sense of humour, a fresh take of pop culutre (preps rapping!) and above all – much like the product – it was all good fun.

Enjoy. But of course in moderation.

One response to “Smirnoff Ice – East Coast Partay”

  1. jactina says:

    these ad’s are just so much fun.

Leave a Reply

Your email address will not be published. Required fields are marked *