A Speckled Hen? Must be in West End.
Reading the South China Morning Post, I came across a curious report that told of automatic teller machines in East London offering customers the option of Cockney rhyming slag as part of their transaction. Cool.
Love this idea of making what is a pretty boring and functional transaction with a bank -a memorable fun experience instead.There should be more of it.
Sure, many cash machines around the world offer a number of language options but this is the first time I’ve come across a ‘slang’ based version.
Customers on selecting this option are requested to enter their Huckleberry Finn (PIN) before they can receive their sausage and mash (cash).
Those wanting to withdraw £10 sterling will have to ask for a speckled hen, while the machine may inform users that it is contacting their rattle and tank, rather than bank.
‘We wanted to introduce something fun and of local interest to our London machines,’ said Ron Delnevo, managing director of operators Bank Machine.
‘Whilst we expect some residents will visit the machine to just have a butcher’s (look), most will be genuinely pleased as this is the first time a financial services provider will have recognised the Cockney language in such a manner,’ he added.
All the usual fees associated with an ATM applied but Bank Machine offer the actual Cockney display prompts at no charge. Must have been an oversight on their part.
Bank Machine have done well. They have in effect creatively customized a functional transaction and transformed it, at what I imagine is a relatively low cost exercise, into a distinctly memorable experience.
People that visit and transact with these machines will carry with them positive associations with Bank Machine units as part of the East London landscape.
No doubt Bank Machine partners will also love the extra trade that this sort of traffic, for a ‘butcher’s’ or not, will bring. And following their transaction, they’ll be ready to spend some of that ‘bangers and mash’.
This same thinking can be strategically applied to other relatively ‘soul-less’ transactional activities that all companies share on a regular basis with staff and clients.
Certainly within the event spectrum, this same approach can be applied with great potential impact.
Event elements such as the registration process and post-event follow-ups are perfect candidates for being reimagined with a greater creative and interactive dimension. The possibilities are extraordinarily exciting.
Now for those that do not live in or visit East London – you can experience the Cockney slang in all of it’s glory with this fun little online app’. It is an English to Cockney translator.
Lor’ luv a duck! i’ is bee’s knees fun. Know what I mean?
* The image featured here is from Bank Machine.