Recently we touched on the application of themes as an effective means of granting an event an instant identity. Themes carry with them a host of rich preconceptions and associations that can assist you in developing your event look, your styling approach and your programming. Slogans and sayings also work well in this regard.

Some fellow called Ralph Waldo Emerson is often credited as saying “Build a better mousetrap and the world will beat a path to your door”. Designing memorable events that deliver with impact is not unlike this.

Many years ago the Academy Awards organization was extremely aggressive with the events industry in protecting it’s image and specifically that of the Oscar figurine.

Themed Gala Dinner and Award Night events were huge before being temporarily marginalized by the growth of corporate ‘Signature Events’ that took their creative inspiration, styling identity and thematic programming cues exclusively from rigid branding guides. Thanks to the GFC – themed events are back!

Yeah I am a fan of the Moleskine, without question or hesitation. I’ve fully romanticized the  writing process. And I know I have because what really rings my proverbial bell is the prospect of my Moleskines as functional art.